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1.
New product forecasting : an applied approach / Kenneth B. Kahn.

by Kahn, Kenneth B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, NY : M.E. Sharp, 2006Availability: Items available for loan: Call number: 658.575 K12n (1).

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2.
Industrial Marketing Management : the International Journal of Marketing for Industrial and High-Tech Firms

Material type: Continuing resource Continuing resource; Format: print Publisher: New York : Elsevier Science, 1971Online access: เอกสารฉบับเต็ม (fulltext) Availability: Items available for loan: Call number: 658.83 (63). Items available for reference: Not for loanCall number: 658.83 (5).

3.
The Brand gym [electronic resource] : a practical workout for boosting brand and business / David Taylor.

by Taylor, David | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Chichester : Wiley, 2003Online access: eBook Collection Availability: No items available :

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4.
Inspired! : take your product dream from concept to shelf / Vik Venkatraman.

by Venkatraman, Vik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Call number: 658.575 V461i (1).

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5.
Product release planning : methods, tools, and applications / Gunter Ruhe.

by Ruhe, Gunther.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton, FL : CRC Press, 2010Online access: Content Availability: Items available for loan: Call number: 658.5 R933p (1).

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6.
Compressing the product development cycle from research to marketplace

by Slade, Bernard N.

Material type: Text Text Publisher: New York : Amacom, 1993Availability: Items available for loan: Call number: 658.575 S631c (1).

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7.
Eco friendly promotional product guide : a green marketing handbook for small business / Heidi Thorne.

by Thorne, Heidi.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [S.l. : s.n], 2012Availability: Items available for loan: Call number: 658.802 T511e (1).

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8.
Brand meaning / Mark Batey.

by Batey, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2008Availability: Items available for loan: Call number: 658.827 B329b (1).

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9.
Brand revolution : rethinking brand identity / by Marie-Claude Sicard.

by Sicard, Marie-Claude.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke ; New York : Palgrave Macmillan, 2013Availability: Items available for loan: Call number: 658.827 S565b (1).

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10.
Manufacturing strategy : text and cases / Terry Hill.

by Hill, Terry.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave, 2000Availability: Items available for loan: Call number: 658.5 H648m 2000 (1).

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11.
Branded entertainment : product placement and brand strategy in the entertainment business /

by Lehu, Jean-Marc.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2007Availability: Items available for loan: Call number: 791.40688 L524b (1).

12.
New products graphics / A.G. Publishers, Inc.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: engjpn Publisher: [S.l.] : A.G., 1997Availability: Items available for reference: Not for loanCall number: 658.5752 N532 (1). :

13.
Product innovation : leading change through integrated product development / David L. Rainey.

by Rainey, David L, 1946-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge : Cambridge University Press, 2005Availability: Items available for loan: Call number: 658.575 R156p (1).

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14.
Shiny objects marketing : using simple human instincts to make your brand irresistible / David A. LaBonte.

by LaBonte, David A, 1953-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: Call number: 658.8343 L122s (1).

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15.
Branding unbound : the future of advertising, sales and the brand experience in the wireless age / Rick Mathieson.

by Mathieson, Rick.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: AMACOM, ; New York : 2005Availability: Items available for loan: Call number: 658.872 M431b (1).

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16.
Managing product management : empowering your organization to produce competitive products and brands / Steven Haines.

by Haines, Steven.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.5 H153m (1).

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17.
The employer brand : bringing the best of brand management to people at work / Simon Barrow and Richard Mosley.

by Barrow, Simon | Mosley, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2005Availability: Items available for loan: Call number: 658.314 B278e (1).

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18.
Beyond the brand : why engaging the right customers is essential to winning in business / John Winsor.

by Winsor, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago, IL : Dearborn Trade, 2004Availability: Items available for loan: Call number: 658.8 W783b (1).

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19.
Product lifecycle management : driving the next generation of lean thinking / Michael Grieves.

by Grieves, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nes York : McGraw-Hill, 2006Availability: Items available for loan: Call number: 658.5 G848p (1).

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20.
Expert product management / by Brian Lawley.

by Lawley, Brian.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cupertion, CA : HappyAbout.info 2007Availability: Items available for loan: Call number: 658.5 L418e (1).

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21.
The Essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood.

by Ellwood, Iain | NetLibrary, Inc.

Edition: 2nd ed.Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: eBook Collection Availability: No items available :

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22.
Strategic brand management / Richard Elliott, Larry Percy.

by Elliott, Richard | Percy, Larry.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford University Press, ; Oxford : 2007Availability: Items available for loan: Call number: 658.827 E46s (1).

23.
Citizen brands : putting society at the heart of your business

by Willmott, Michael.

Material type: Text Text Publisher: Chichester Wiley, 2001Availability: Items available for loan: Call number: 658.827 W738c (1).

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24.
The ultimate book of business brands [electronic resource] : insights from the world's 50 greatest brands / Des Dearlove & Stuart Crainer.

by Dearlove, Des | Crainer, Stuart | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Dover, NH : Capstone, 1999Online access: eBook Collection Availability: No items available :

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25.
The economy of brands / Jan Lindemann.

by Lindemann, Jan.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2010Online access: Content Availability: Items available for loan: Call number: 658.5038 L743e (1).

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