University of the Thai Chamber of Commerce Library

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1. The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

by Pearson, David, 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2014Other title: Twenty Ps of marketing : a complete guide to marketing strategy.Online access: Full-Text | Contents Availability: Items available for loan: [Call number: 658.802 P361t] (1).

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2. Adding value to maketing : the role of marketing in today's profit-driven organization

by Doyle, David P.

Material type: book Book Publisher: London : Kogan Page, 1998Availability: Items available for loan: [Call number: 658.802 D754a ] (1).

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3. Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2014Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 G143b] (2).

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4. Brand failures [electronic resource] / Matt Haig.

by Haig, Matt | NetLibrary, Inc.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: eBook Collection Availability: UTCC (1)

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5. Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H149b 2011] (1).

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6. Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.

by Mikunda, Christian.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Availability: Items available for loan: [Call number: 659 M636b] (1).

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7. The Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.

by Du Plessis, Erik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.8342 D936b] (1).

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8. Branding your business / James Hammond.

by Hammond, James, 1952-.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2011Other title: Branding your business : promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: [Call number: 658.827 H226b 2011] (1).

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9. Building the value machine [electronic resource] : transforming your business through collaborative customer partnerships / Peter Cheverton.

by Cheverton, Peter.

Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2010Online access: eBook-Gale Availability: Items available for reference: [Call number: 658.4 C527b] (1).

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10. Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: Contents Availability: Items available for loan: [Call number: 658.872 B618c 2007] (1).

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11. Commonsense direct marketing - [Bird, Drayton 3rd rev. ed]

by Bird, Drayton.

Edition: 3rd rev. edMaterial type: book Book Publisher: London : Kogan Page, 1998Availability: Items available for loan: [Call number: 658.848 B618c 1998 ] (1).

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12. Commonsense direct marketing - [Bird, Drayton 4th ed]

by Bird, Drayton.

Edition: 4th edMaterial type: book Book Publisher: London : Kogan Page, 2000Availability: Items available for loan: [Call number: 658.84 B618c 2000 ] (1).

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13. Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David James Hood.

by Hood, David James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.8 H776c] (1).

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14. Content - the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski.

by Lieb, Rebecca [author] | Szymanski, Jaimy [author].

Edition: 1st edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Other title: Content the atomic particle of marketing : the definitive guide to content marketing strategy.Availability: Items available for loan: [Call number: 658.802 L716c] (1).

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15. Creativity and data marketing : a practical guide to data innovation / Becky Wang.

by Wang, Becky [author].

Edition: First published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Availability: UTCC (1) Checked out (1).

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16. Direct and database marketing

by McCorkell, Graeme.

Material type: book Book Publisher: London : Kogan Page, 1997Availability: Items available for loan: [Call number: 658.84 M131d ] (1).

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17. Distribution channels : understanding and managing channels to market / Julian Dent.

by Dent, Julian, 1957-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2011Online access: Contents Availability: Items available for loan: [Call number: 658.788 D414d 2011] (1).

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18. The Effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

by Birn, Robin.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2004Online access: Full-Text | Contents Availability: Items available for loan: [Call number: 658.83 B619e 2004] (1).

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19. Event sponsorship and fundraising : an advanced guide / Tom Lunt and Eva Nicotra.

by Lunt, Tom [author] | Nicotra, Eva [author].

Edition: First publish.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: [Call number: 394.2068 L964e] (1).

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20. Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky.

by Smilansky, Shirra [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2018Availability: Items available for loan: [Call number: 658.827 S641e 2018] (1).

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21. Fashion brands : branding style from Armani to Zara / Mark Tungate.

by Tungate, Mark, 1967-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: [Call number: 687.0688 T926f 2012] (1).

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22. Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, Kogan Page, 2003Availability: Items available for loan: [Call number: 658.827 V217g] (1).

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23. Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J. Kaden.

by Kaden, Robert J.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2006Availability: Items available for loan: [Call number: 658.83 K11g] (1).

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24. The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams and Roddy Mullin.

by Williams, Alison | Mullin, Roddy.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Availability: Items available for loan: [Call number: 658.872 W721h] (1).

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25. The Handbook of international direct marketing [Kogan Page 4th ed]

Edition: 4th edMaterial type: book Book Publisher: London : Kogan Page, 1999Availability: UTCC (1)

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