University of the Thai Chamber of Commerce Library

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1. The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

by Pearson, David, 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2014Other title: Twenty Ps of marketing : a complete guide to marketing strategy.Online access: Full-Text | Contents Availability: Items available for loan: [Call number: 658.802 P361t] (1).

Open Library:
2. 28 business thinkers who changed the world : the management gurus and mavericks who changed the way we think about business / Rhymer Rigby.

by Rigby, Rhymer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: [Call number: 338.0922 R567t] (1).

Open Library:
3. The 30 day MBA : learn the essential top business school concepts, skills and language whilst keeping your job and your cash / Colin Barrow.

by Barrow, Colin.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphias : Kogan Page, 2009Availability: Items available for loan: [Call number: 650 B278t] (1).

Open Library:
4. Accounting and finance for managers

by Kind, John.

Material type: book Book Publisher: London : Kogan Page, 1999Availability: Items available for loan: [Call number: 658.15 K51a ] (1).

Open Library:
5. Adding value to maketing : the role of marketing in today's profit-driven organization

by Doyle, David P.

Material type: book Book Publisher: London : Kogan Page, 1998Availability: Items available for loan: [Call number: 658.802 D754a ] (1).

Open Library:
6. Armstrong's handbook of management and leadership [electronic resource] : a guide to managing for results / Michael Armstrong.

by Armstrong, Michael, 1928-.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: eBook-Gale Availability: Items available for reference: [Call number: 658.4092 A737a 2009] (1).

Open Library:
7. Armstrong's handbook of reward management practice [electronic resource] : improving performance through reward / Michael Armstrong.

by Armstrong, Michael, 1928-.

Edition: 3rd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2010Online access: eBook-Gale Availability: Items available for reference: [Call number: 658.3142 A737a 2010] (1).

Open Library:
8. Artificial intelligence for HR : use AI to support and develop a successful workforce / Ben Eubanks.

by Eubanks, Ben [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: [Call number: 658.30028563 E86a] (1).

Open Library:
9. Branded entertainment : product placement and brand strategy in the entertainment business /

by Lehu, Jean-Marc.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2007Availability: Items available for loan: [Call number: 791.40688 L524b] (1).

10. Branding your business / James Hammond.

by Hammond, James, 1952-.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2011Other title: Branding your business : promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: [Call number: 658.827 H226b 2011] (1).

Open Library:
11. The business models handbook : templates, theory and case studies / Paul Hague.

by Hague, Paul N [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: [Call number: 658.4012 H147b] (1).

Open Library:
12. Change management : the 5-step action kit [CD-ROM] Celin Rye

Material type: book Book Publisher: [London], [2001]; Kogan Page Availability: UTCC (1)

13. Competitive intelligence : create an intelligent organization and compete to win

by Cook, Curtis | Cook, Michelle.

Material type: book Book Publisher: London : Kogan Page, 2000Availability: Items available for loan: [Call number: 658.47 C771c ] (1).

Open Library:
14. Corporate communications handbook IT supplement

Material type: book Book Publisher: London : Kogan Page, 1997Availability: Items available for loan: [Call number: 658.45 C822 ] (1).

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15. Creativity and data marketing : a practical guide to data innovation / Becky Wang.

by Wang, Becky [author].

Edition: First published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Availability: UTCC (1) Checked out (1).

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16. The Customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss.

by Woodcock, Neil | Stone, Merlin, 1948- | Foss, Bryan.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kogan Page, ; London : 2003Availability: Items available for loan: [Call number: 658.812 W886c] (1).

Open Library:
17. Data-driven HR : how to use analytics and metrics to drive performance / Bernard Marr.

by Marr, Bernard [author].

Edition: First published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2018Availability: Items available for loan: [Call number: 658.300285 M358d] (1).

Open Library:
18. Diversification strategy : how to grow a business by diversifying successfully / Graham Kenny.

by Kenny, Graham.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphias : Kogan Page, 2009Availability: Items available for loan: [Call number: 658.5038 K36d] (2).

Open Library:
19. Effective internal commnication / Lyn Smith with Pamela Mounter.

by Smith, Lyn | Mounter, Pamela.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2005Availability: Items available for loan: [Call number: 658.45 S654e] (1).

Open Library:
20. Effective internal communication / Lyn Smith with Pamela Mounter.

by Smith, Lyn | Mounter, Pamela.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Full-Text Availability: Items available for loan: [Call number: 658.45 S654e 2008] (1).

Open Library:
21. Empowering people : how to bring out the best in your workforce

by Smith, Jane.

Material type: book Book Publisher: London : Kogan Page, 1996Availability: Items available for loan: [Call number: 658.314 S651e ] (1).

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22. The Essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood.

by Ellwood, Iain | NetLibrary, Inc.

Edition: 2nd ed.Material type: book Book; Format: electronic available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: eBook Collection Availability: UTCC (1)

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23. The Essential guide to workplace mediation & conflict resolution: rebuilding working relationships / Nora Doherty & Marcelas Guyler.

by Doherty, Nora | Guyler, Marcelas.

Material type: book Book; Format: electronic ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Other title: Essential guide to workplace mediation and conflict resolution..Online access: Content Availability: Items available for loan: [Call number: 658.3145 D655e] (1).

24. Ethical data and information management : concepts, tools and methods / Katherine O'Keefe, Daragh O'Brien.

by O'Keefe, Katherine [author] | O'Brien, Daragh [author].

Edition: First published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2018Availability: Items available for loan: [Call number: 658.4038 O41e] (1).

Open Library:
25. Ethics in public relations : a guide to best practice / Patricia J. Parsons.

by Parsons, Patricia (Patricia Houlihan) | Institute of Public Relations (Great Britain).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: [Call number: 174.96592 P269e] (1).

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