University of the Thai Chamber of Commerce Library

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1. 101 ways to better business writing : how to express yourself more powerfully and improve your written communication skills

by Foster, Timothy R. V.

Material type: book Book Publisher: London : Kogan Page, 1996Availability: Items available for loan: [Call number: 808.06665 F757o ] (1).

Open Library:
2. The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

by Pearson, David, 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2014Other title: Twenty Ps of marketing : a complete guide to marketing strategy.Online access: Full-Text | Contents Availability: Items available for loan: [Call number: 658.802 P361t] (1).

Open Library:
3. 28 business thinkers who changed the world : the management gurus and mavericks who changed the way we think about business / Rhymer Rigby.

by Rigby, Rhymer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: [Call number: 338.0922 R567t] (1).

Open Library:
4. The 30 day MBA : learn the essential top business school concepts, skills and language whilst keeping your job and your cash / Colin Barrow.

by Barrow, Colin.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphias : Kogan Page, 2009Availability: Items available for loan: [Call number: 650 B278t] (1).

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5. Artificial intelligence for HR : use AI to support and develop a successful workforce / Ben Eubanks.

by Eubanks, Ben [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: [Call number: 658.30028563 E86a] (1).

Open Library:
6. Benchmarking and threshold standards in higher education / [edited by] Helen Smith, Michael Armstrong and Sally Brown.

by Smith, Helen, 1951- [editor.] | Armstrong, Michael, 1957- [editor.] | Brown, Sally, 1950- [editor.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 1999Availability: Items available for loan: [Call number: 378.41 B457] (1).

Open Library:
7. Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2014Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 G143b] (2).

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8. Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H149b 2011] (1).

Open Library:
9. Brand new brand thinking : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls.

by Baskin, Merry [ed.] | Earls, Mark [jt.ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Sterling, VA : Kogan Page, 2002Availability: Items available for loan: [Call number: 658.827 B817b] (1).

Open Library:
11. Branded entertainment : product placement and brand strategy in the entertainment business /

by Lehu, Jean-Marc.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2007Availability: Items available for loan: [Call number: 791.40688 L524b] (1).

12. The Branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.

by Du Plessis, Erik.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: [Call number: 658.8342 D936b] (1).

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13. Branding your business / James Hammond.

by Hammond, James, 1952-.

Edition: Rev. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia, PA : Kogan Page, 2011Other title: Branding your business : promote your business, attract customers, build your brand through the power of emotion.Availability: Items available for loan: [Call number: 658.827 H226b 2011] (1).

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14. Business insights : China : practical advice on operational strategy and risk management / consultant editor Jonathan Reuvid.

by Reuvid, Jonathan.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online access: Contents Availability: Items available for loan: [Call number: 330.951 B979 2011] (1).

15. The business models handbook : templates, theory and case studies / Paul Hague.

by Hague, Paul N [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: [Call number: 658.4012 H147b] (1).

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16. Careers in airlines and airports / Verite Reily Collins.

by Collins, Verite Reily.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Availability: Items available for loan: [Call number: 387.7 C713c] (1).

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17. Category management in purchasing : a strategic approach to maximize business profitability / Jonathan O'Brien.

by O'Brien, Jonathan, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Availability: Items available for loan: [Call number: 658.72 O13c] (2).

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18. Category management in purchasing : a strategic approach to maximize business profitability / Jonathan O'Brien.

by O'Brien, Jonathan, 1967-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2015Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.72 O13c 2015] (1).

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19. Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: Contents Availability: Items available for loan: [Call number: 658.872 B618c 2007] (1).

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20. Commonsense direct marketing - [Bird, Drayton 4th ed]

by Bird, Drayton.

Edition: 4th edMaterial type: book Book Publisher: London : Kogan Page, 2000Availability: Items available for loan: [Call number: 658.84 B618c 2000 ] (1).

Open Library:
21. Communicate to win

by Denny, Richard.

Material type: book Book Publisher: London : Kogan Page, 2001Availability: Items available for loan: [Call number: 302.2 D412c ] (1).

Open Library:
22. Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David James Hood.

by Hood, David James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.8 H776c] (1).

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23. Confidence at work : get it, feel it, keep it / Ros Taylor.

by Taylor, Ros.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: [Call number: 158.7 T245c] (1).

Open Library:
24. Confident web design : master the fundamentals of website creation and supercharge your career / Kenny Wood.

by Wood, Kenny [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Kogan Page, 2018Availability: Items available for loan: [Call number: 006.7 W876c] (1).

Open Library:
25. Content - the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski.

by Lieb, Rebecca [author] | Szymanski, Jaimy [author].

Edition: 1st edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Other title: Content the atomic particle of marketing : the definitive guide to content marketing strategy.Availability: Items available for loan: [Call number: 658.802 L716c] (1).

Open Library:
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เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th