University of the Thai Chamber of Commerce Library

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1.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow ; New York : FT Prentice Hall, 2008Availability: Items available for loan: Call number: 658.802 H784m 2008 (1).

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2.
Compete smarter, not harder : a process for developing the right priorities through strategic thinking / William Putsis.

by Putsis, William, 1959-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2014Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.802 P993c (1).

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3.
Micromarketing : get big results by thinking and acting small / Greg Verdino.

by Verdino, Greg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2010Other title: Micro marketing.Online access: Contents Availability: Items available for loan: Call number: 658.8 V485m (1).

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4.
Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi.

by Pulizzi, Joe.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2016Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.872 P981c (1).

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5.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky.

by Smilansky, Shirra [author].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2018Availability: Items available for loan: Call number: 658.827 S641e 2018 (1).

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6.
Marketing strategy & competitive positioning / Graham Hooley [and three others].

by Hooley, Graham [author].

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Harlow : Pearson Education, 2017Availability: Items available for loan: Call number: 658.802 M345 2017 (1).

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7.
Content marketing strategies for dummies / Stephanie Diamond.

by Diamond, Stephanie [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2016Availability: Items available for loan: Call number: 658.872 D537c (1).

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8.
Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton.

by Pires, Guilherme D | Stanton, P. John.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thomson, ; London : 2005Availability: Items available for loan: Call number: 658.8 P667e (1).

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9.
Life after the 30 - second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

by Jaffe, Joseph, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2005Availability: Items available for loan: Call number: 659.1 J23l (1).

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10.
The gender intelligent retailer : discover the connection between women consumers and business growth / Joanne Thomas Yaccato with Sean McSweeney.

by Thomas Yaccato, Joanne, 1957- | McSweeney, Sean, 1968-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mississauga : Wiley, 2008Availability: Items available for loan: Call number: 658.804 T463g (1).

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