University of the Thai Chamber of Commerce, Central Library

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1.
Build your customer strategy : a guide to creating profitable customer relationships / James G. Barnes.

by Barnes, James G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wiley, ; Hoboken, NJ : 2006Availability: Items available for loan: Call number: 658.812 B261b (1).

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2.
Customer genius : becoming a customer-centric business / Peter Fisk.

by Fisk, Peter.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Capstone, 2009Availability: Items available for loan: Call number: 658.812 F539c (1).

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3.
Handbook of CRM : achieving excellence in customer management / Adrian Payne.

by Payne, Adrian.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Butterworth-Heinemann, 2006Availability: Items available for loan: Call number: 658.812 P346h (1).

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4.
Harvard business review on increasing customer loyalty.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business Review Press, 2011Online access: Contents Availability: Items available for loan: Call number: 658.8343 H339 (1).

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5.
The New relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith.

by Smith, Mari, 1966-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Call number: 658.872 S655n (1).

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6.
Customer-driven disruption : five strategies to stay ahead of the curve / Suman Sarkar.

by Sarkar, Suman [author].

Edition: First Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oakland, CA : Berrett-Koehler Publishers, 2019Availability: Items available for loan: Call number: 658.812 S245c (1).
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7.
Transform customer experience : how to achieve customer success and create exceptional CX / Isabella Villani.

by Villani, Isabella [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milton : Wiley, 2019Availability: Items available for loan: Call number: 658.812 V716t (1).
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8.
Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life / Phil Fragasso.

by Fragasso, Philip M, 1950-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: Call number: 658.8 F811m (1).

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9.
Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer.

by Lawfer, Manzie R, 1946-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Franklin Lakes, NJ : Career Press, 2004Availability: Items available for loan: Call number: 658.8343 L417w (1).

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10.
ValueSpace [electronic resource] : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.

by Mittal, Banwari | Sheth, Jagdish N | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2001Other title: Value space.Online access: eBook Collection Availability: No items available :

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11.
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon.

by Gordon, Ian H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wiley, ; Toronto : 1998Availability: Items available for loan: Call number: 658.8 G663r (1).

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12.
Creating do-it-yourself customers : how great customer experiences build great companies / Peter C. Honebein, Roy F. Cammarano.

by Honebein, Peter C | Cammarano, Roy F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thomson, ; Mason, OH : 2005Availability: Items available for loan: Call number: 640.73 H772c (1).

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13.
The Kindness revolution : the company-wide culture shift that inspires phenomenal customer service / Ed Horrell.

by Horrell, Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, 2006Availability: Items available for loan: Call number: 658.812 H816k (1).

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14.
The relationship revolution : closing the customer promise gap / Larry Hochman.

by Hochman, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, : Wiley, 2010Availability: Items available for loan: Call number: 658.812 H685s (1).

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15.
Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler.

by Smith, Shaun.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Financial Times Prentice Hall, 2002Availability: Items available for loan: Call number: 658.812 S659m (1).

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16.
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.

by Gilbreath, Bob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2010Availability: Items available for loan: Call number: 658 G466n (1).

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17.
Inside the customer universe : how to build unique customer insight for profitable growth and market leadership / Henrik Andersen and Thomas Ritter.

by Andersen, Henrik, 1953- | Ritter, Thomas, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2008Availability: Items available for loan: Call number: 658.8343 A544i (1).

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18.
A Stakeholder approach to issues management / Robert Boutilier.

by Boutilier, Robert, 1950-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Business Expert Press, 2012Availability: Items available for loan: Call number: 659.2 B779s (1).

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19.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

by Schmitt, Bernd H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2003Availability: Items available for loan: Call number: 658.812 S355c (1).

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20.
Buy now : creative marketing that gets customers to respond to you and your product / Rick Cesari, Ron Lynch ; with Tom Kelly.

by Cesari, Rick, 1956- | Lynch, Ron, 1966- | Kelly, Tom, 1950 Oct. 8-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Call number: 658.872 C421b (1).

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21.
Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits / Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki.

by Levinson, Jay Conrad | Gibson, Shane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Irvine, CA : Entrepreneur Press, 2010Availability: Items available for loan: Call number: 658.872 L665g (1).

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22.
The Financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich.

by Ehrlich, Evelyn.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Princeton, NJ : Bloomberg Press, 2004Availability: Items available for loan: Call number: 332.10688 E33f (1).

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23.
Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : Wiley, 2008Other title: Wow..Availability: Items available for loan: Call number: 658.827 S982w (1).

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24.
Higher profits through customer lock-in : a roadmad / Joachim Buschken.

by Buschken, Joachim, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thomson/South-Western, ; Mason, OH : 2004Availability: Items available for loan: Call number: 658.812 B977h (1).

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25.
Unleashing excellence : the complete guide to ultimate customer service / Dennis Snow, Teri Yanovitch.

by Snow, Dennis | Yanovitch, Teri.

Edition: 2nd ed., updated and expanded.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2010Availability: Items available for loan: Call number: 658.812 S674u 2010 (1).

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