University of the Thai Chamber of Commerce Library

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1.
The Marketing book - [Baker, Michael J 4th ed]

Edition: 4th edMaterial type: Text Text Language: English Publisher: Oxford : Butterworth-Heinemann, 1999Availability: Items available for loan: Call number: 658.8 M345 1999 (1).

Open Library:
2.
Marketing [CD-ROM] William M. Pride, O. C. Ferrell

Material type: Text Text Publisher: Houghton Mifflin, 2000; Boston Availability: No items available :

3.
MKTG4 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel.

by Lamb, Charles W.

Edition: 2010-2011 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, 2011Availability: Items available for loan: Call number: 658.8 L218m (1).

Open Library:
4.
Marketing management : analysis, planning, implementation, and control - [Kotler, Philip 7th ed]

by Kotler, Philip.

Edition: 7th edMaterial type: Text Text Language: English Publisher: Englewood Cliffs, NJ : Prentice-Hall, 1991Availability: Items available for loan: Call number: 658.8 K87m 1991 (1).

5.
Advertising Age : the International Newspaper of Marketing

Material type: Continuing resource Continuing resource; Format: print Publisher: Chicago, IL : ไม่ระบุ, 1930Availability: Items available for loan: (25). Items available for reference: Not for loan (1).

6.
Financial times mastering marketing : the complete MBA companion in marketing

Material type: Text Text Language: English Publisher: London : Pearson Education, 1999Availability: Items available for loan: Call number: 658.8 F491 (1).

Open Library:
7.
The marketing plan : how to prepare and implement it / William M. Luther.

by Luther, William M.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, 2011Online access: Contents Availability: Items available for loan: Call number: 658.802 L973m 2011 (1).

Open Library:
8.
Training for marketing

Material type: Text Text Language: English Publisher: London : Headley Brothers Ltd., 1972Availability: No items available :

9.
Incentive : Managing & Marketing through Motivation

Material type: Continuing resource Continuing resource; Format: print Publisher: New York : Northstar Travel Media, 1905Availability: Items available for loan: (4). Items available for reference: Not for loan (10).

10.
Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.

by McDaniel, Carl | Lamb, Charles W | Hair, Joseph F.

Edition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: China : South-Western Cengage Learning, 2011Availability: Items available for loan: Call number: 658.8 M134i 2011 (1).

Open Library:
11.
MKTG6 / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl.

Edition: Student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Call number: 658.8 L218m (1).

Open Library:
12.
Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior - [Weinstein, Art rev. ed]

by Weinstein, Art.

Edition: rev. edMaterial type: Text Text Language: English Publisher: Chicago, IL : Probus, 1994Availability: Items available for loan: Call number: 658.802 W424m (1).

Open Library:
13.
Introduction to marketing - [Frain, John 4th ed]

by Frain, John.

Edition: 4th edMaterial type: Text Text Language: English Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: Call number: 658.8 F812i 1999 (1).

Open Library:
14.
Accounting for marketing

by Wilson, Richard M. S.

Material type: Text Text Language: English Publisher: London : International Thomson Business Press, 1999Availability: Items available for loan: Call number: 657.839 W752a (1).

Open Library:
15.
Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak, editors.

by Murphy, Patrick E | Murphy, Patrick E [editor.] | Laczniak, Gene R [editor.].

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson, 2006Availability: Items available for loan: Call number: 174.4 M345 (1).

Open Library:
16.
Marketing ethics : an international perspective

by Schlegelmilch, Bodo B.

Material type: Text Text Language: English Publisher: London : International Thomson Business Press, 1998Availability: Items available for loan: Call number: 174.4 S339m (1).

Open Library:
17.
Introduction to marketing : theory and practice / Adrian Palmer.

by Palmer, Adrian.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2012Availability: Items available for loan: Call number: 658.8 P173i 2012 (1).

Open Library:
18.
How champions sell

by Baber, Michael.

Material type: Text Text Language: English Publisher: New York : AMACOM, 1997Availability: Items available for loan: Call number: 658.85 B113h (2).

Open Library:
19.
Buyer behavior in marketing strategy - [Howard, John A 2nd ed]

by Howard, John A.

Edition: 2nd edMaterial type: Text Text Language: English Publisher: Englewood Cliffs, Nj : Prentice-Hall, 1994Availability: No items available :

Open Library:
20.
The Essence of marketing

by Majaro, Simon.

Material type: Text Text Language: English Publisher: New York : Prentice-Hall, 1993Availability: Items available for loan: Call number: 658.8 M233e (1).

Open Library:
21.
Marketing : principles and strategy - [Assael, Henry 2nd ed]

by Assael, Henry.

Edition: 2nd edMaterial type: Text Text Language: English Publisher: Fort Worth, TX : The Dryden Press, 1993Availability: No items available :

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22.
Principles & practice of maketing / Jim Blythe.

by Blythe, Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Thomson, 2006Availability: Items available for loan: Call number: 658.8 B661p (1).

Open Library:
23.
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2003Availability: Items available for loan: Call number: 658.8 K87m (1).

Open Library:
24.
Principles & practice of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : Sage, 2014Other title: Principles and practice of marketing.Online access: Full-Text Availability: Items available for loan: Call number: 658.8 B661p 2014 (1).

Open Library:
25.
The Marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer.

by Roetzer, Paul, 1978-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: Call number: 658.8 R719m (1).

Open Library:
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