University of the Thai Chamber of Commerce Library

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1. Advertising : theory and practice - [Sandage, C. H 8th ed]

by Fryburger, Vernon.

Edition: 8th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, IL : Irwin, 1971Availability: Items available for loan: [Call number: 659.1 S213a 1971] (1).

2. Attitude toward the advertising and subjective norm on purchase intention : a case of television advertising of beauty and personal care products in Bangkok / Xiaoli Wang.

by Xiaoli, Wang | University of the Thai Chamber of Commerce. Department of International Business.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of The Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: [Call number: 658.8342 X6a] (1).

3. Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim.

by Budelmann, Kevin [author] | Kim, Yang, 1968- [author].

Edition: Revised and expanded.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Beverly, MA : Quarto Publishing Goup, 2019Availability: Items available for loan: [Call number: 741.6 B927b] (1).

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4. Copy, copy, copy : how to do smarter marketing by using other people's ideas / Mark Earls.

by Earls, Mark [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2015Availability: Items available for loan: [Call number: 658.802 E12c] (1).

5. Duotone : limited colour schemes in graphic design / edited by Design 360° Magazine.

by Design 360° Magazine [editor].

Edition: First edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hong Kong : Sandu Publishing, 2018Availability: Items available for loan: [Call number: 659.132 D928] (1).

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6. Fiesta : branding and identity design for festivals / edited by Wang Shaoqiang.

by Wang, Shaoqiang [editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Barcelona, Spain : Promopress, 2018Availability: Items available for loan: [Call number: 741.67 F468] (1).

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7. Fully visualized : branding stories / chief editor by Wang Shaoqiang.

by Wang, Shaoqiang [editor].

Edition: First edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hong Kong : Sandu Publishing, 2019Availability: Items available for loan: [Call number: 741.6 F972] (1).

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8. Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren.

by Andrews, Marc, 1978- [author] | Leeuwen, Mattheis Lars van, 1980- [author] | Baaren, Rickert Bart van, 1975- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : BIS Publishers, 2013Availability: UTCC (1) Checked out (1).

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9. The Impact of demographics, personality and Internet experience factors on online advertising in China / Wu Xiao Yan.

by Wu, Xiao Yan | University of the Thai Chamber of Commerce. International Business.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: [Call number: 658.800254678 W959i] (1).

10. Japanese style : typeface design and applications : a reference from Japanese masters / chief editor by Li Aihong ; art designer by Chen Ting, Xiong Libo.

by Li, Aihong [editor] | Chen, Ting [designer] | Xiong, Libo [designer].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Shenzhen, China : Artpower International Publishing, [2019]Availability: Items available for loan: [Call number: 741.60952 J35] (1).

11. Ogilvy on advertising : in the digital age / Miles Young.

by Young, Miles [author].

Edition: First U.S edition published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Bloomsbury, 2018Availability: Items available for loan: [Call number: 659.144 Y74o] (1).

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12. Responsive logos : designing for the digital world / edited by Wang Shaoqiang.

by Wang, Shaoqiang [editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [Hong Kong] : Sandu Publishing, 2018Availability: Items available for loan: [Call number: 741.6 R434] (1).

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13. Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita M. Kolb.

by Kolb, Bonita M [author].

Edition: Second edition.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: New York : Routledge, 2017Availability: Items available for loan: [Call number: 659.2930776 K81t 2017] (1).

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14. Ultimate guide to Amazon advertising / Timothy P. Seward.

by Seward, Timothy P [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Irvine, California : Entrepreneur Media, 2019Availability: Items available for loan: [Call number: 659.144 S514u] (1).

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15. Ultimate guide to Google AdWords / Perry Marshall, Mike Rhodes, Bryan Todd.

by Marshall, Perry S [author] | Todd, Bryan [author] | Rhodes, Mike, 1970- [author].

Edition: Fifth Edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [Irvine, California] : Entrepreneur Media, 2017Availability: Items available for loan: [Call number: 659.144 M369u 2017] (1).

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เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th