University of the Thai Chamber of Commerce, Central Library

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1.
Customer service : skills for success / Robert W. Lucas.

by Lucas, Robert W [author].

Edition: Seventh edition. Publisher: new York ; McGraw-Hill Education, 2019Availability: Items available for loan: Call number: 658.8 L933c 2019 (1).
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2.
Selling : building partnerships / Stephen B. Castleberry, John F. Tanner Jr.

by Castleberry, Stephen B [author] | Tanner, John F [author].

Edition: Tenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2019Availability: Items available for loan: Call number: 658.85 C353s 2019 (1).
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3.
The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington.

by Pennington, Alan [author].

Edition: First published.Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, England : Pearson Education, 2016Availability: Items available for loan: Call number: 658.812 P414c (1).
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4.
Contemporary marketing / Boone & Kurtz .

by Boone, Louis E [author] | Kurtz, David L [author].

Edition: 18th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Cengage Learning Asia, 2019Availability: Items available for loan: Call number: 658.8 B724c 2019 (1).
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5.
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.

by King, Katie, 1967- [author].

Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2019Availability: Items available for loan: Call number: 658.800285 K53u (1).
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6.
Ogilvy on advertising / David Ogilvy.

by Ogilvy, David [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Prion Books, 2017Availability: Items available for loan: Call number: 659.1 O34o (1).
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7.
Marketing strategy & competitive positioning / Graham Hooley [and three others].

by Hooley, Graham [author].

Edition: Sixth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Harlow : Pearson Education, 2017Availability: Items available for loan: Call number: 658.802 M345 2017 (1).
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8.
Video marketing strategy : harness the power of online video to drive brand growth / Jon Mowat.

by Mowat, Jon [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Availability: Items available for loan: Call number: 658.872 M936v (1).
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9.
Brand the change / Anne Miltenburg.

by Miltenburg, Anne [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : BIS Publishers, 2017Other title: Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers.Availability: Items available for loan: Call number: 658.827 M662b (1).
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10.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J [author] | Green, Mark C [author].

Edition: Ninth edition, global edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, 2017Availability: Items available for loan: Call number: 658.848 K26g 2017 (1).
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11.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky.

by Smilansky, Shirra [author].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2018Availability: Items available for loan: Call number: 658.827 S641e 2018 (1).
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12.
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

by McDonald, Malcolm, 1938- [author] | Dunbar, Ian, 1951- [author].

Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Elsevier Butterworth-Heinemann, 2004Availability: Items available for loan: Call number: 658.802 M135m (2).
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13.
CRM at the speed of light : social CRM strategies, tools and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul [author].

Edition: Fourth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGrawHill, 2010Availability: Items available for loan: Call number: 658.812 G798c 2010 (1).
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14.
Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.

by Baran, Roger Joseph, 1945- [author] | Galka, Robert J [author].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: new York : Routledge, 2017Availability: Items available for loan: Call number: 658.802 B225c 2017 (1).
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15.
The art of digital marketing : the different guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.

by Dodson, Ian [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2016Availability: Items available for loan: Call number: 658.872 D647a (1).
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16.
Pricing done right : the pricing framework proven successful by the world's most profitable companies / Tim J. Smith.

by Smith, Tim James [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Bloomberg Press, 2016Other title: Pricing framework proven successful by the world's most profitable companies.Availability: Items available for loan: Call number: 658.816 S662p (1).
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17.
Everybody writes : your go-to guide to creating ridiculously good content / Ann Handley.

by Handley, Ann, 1963- [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2014Availability: Items available for loan: Call number: 658.872 H236e (1).
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18.
Ultimate guide to email marketing for business / Susan Gunelius.

by Gunelius, Susan [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Irvine, California] : Entrepreneur Media, 2018Other title: Entrepreneur magazine's ultimate guide to email marketing for business.Availability: Items available for loan: Call number: 658.872 G975u (1).
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19.
Momentum : how to propel your marketing and transform your brand in the digital age / Shama Hyder.

by Hyder, Shama [author].

Edition: First paperback edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Dallas, TX : Benbella Books, 2018Availability: Items available for loan: Call number: 658.872 H995m (1).
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20.
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Merger, innovation and market power / Vasileios Zikos.

by Zikos, Vasileios [researcher] | University of the Thai Chamber of Commerce. School of Economics.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Bangkok : School of Economics University of the Thai Chamber of Commerce, 2019Online access: เอกสารฉบับเต็ม (Fulltext) Availability: UTCC (1) :

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21.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.

by Solomon, Michael R [author] | Marshall, Greg W [author] | Stuart, Elnora W [author].

Edition: Ninth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2018Availability: Items available for loan: Call number: 658.8 S689m 2018 (1).
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22.
Outside-in marketing : using big data to guide your content marketing / James Mathewson and Mike Moran.

by Mathewson, James, 1963- [author] | Moran, Mike, 1958- [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : IBM Press, Pearson plc, 2016Availability: Items available for loan: Call number: 658.8 M429o (1).
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23.
Pricing with confidence : 10 ways to stop leaving money on the table / Reed K. Holden, Mark R. Burton.

by Holden, Reed K [author] | Burton, Mark R [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2008Availability: Items available for loan: Call number: 658.816 H726p (1).
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24.
Storynomics : story-driven marketing in the post-advertising world / by Robert McKee and Thomas Gerace.

by McKee, Robert [author] | Gerace, Thomas [author].

Edition: First edition. Publisher: New York : Twelve, 2018Availability: Items available for loan: Call number: 658.8 M154s (1).
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25.
The Service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates - cases - capabilities / Lucy Kimbell.

by Kimbell, Lucy [author].

Edition: 3rd printing.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam : BIS, 2014Availability: Items available for loan: Call number: 658.812 K49s (1).
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