University of the Thai Chamber of Commerce Library

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1. The 7 principles of complete co-creation / Stefanie Jansen, Maarten Pieters.

by Jansen, Stefanie [author] | Pieters, Maarten [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : BIS, 2017Availability: Items available for loan: [Call number: 658.812 J35s] (1).

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2. Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York City, NY : Morgan James Pub., 2014Availability: UTCC (1) Checked out (1).

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3. Account-based marketing : how to target and engage the companies that will grow your revenue / Chris Golec, Peter Isaacson, Jessica Fewless.

by Golec, Chris [author] | Isaacson, Peter [author.] | Fewless, Jessica [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2019Availability: Items available for loan: [Call number: 658.804 G625a] (1).

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4. AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customer, and closing sales / A. K. Pradeep, Andrew Appel, Stan Sthanunathan.

by Pradeep, A. K, 1963- | Appel, Andrew, 1964- [author.] | Sthanunathan, Stan, 1959- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2019Availability: UTCC (1) Checked out (1).

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5. The art of digital marketing : the different guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.

by Dodson, Ian [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2016Availability: UTCC (1) Checked out (1).

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6. Artificial intelligence for marketing : practical applications / Jim Sterne.

by Sterne, Jim, 1955- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2017Availability: Items available for loan: [Call number: 381.1 S839a] (1).

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7. Attitude toward the advertising and subjective norm on purchase intention : a case of television advertising of beauty and personal care products in Bangkok / Xiaoli Wang.

by Xiaoli, Wang | University of the Thai Chamber of Commerce. Department of International Business.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of The Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: [Call number: 658.8342 X6a] (1).

8. Brand the change / Anne Miltenburg.

by Miltenburg, Anne [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : BIS Publishers, 2017Other title: Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers.Availability: Items available for loan: [Call number: 658.827 M662b] (1).

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9. Branded interactions : creating the digital experience / Marco Spies.

by Spies, Marco [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Thames & Hudson, 2015Availability: Items available for loan: [Call number: 658.87 S755b] (1).

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10. Building a storybrand : clarify your message so customers will listen / Donald Miller.

by Miller, Donald, 1971- [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Other title: Building a story brand.Availability: Items available for loan: [Call number: 658.827 M647b] (1).

11. Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.

by Andrews, Tim G [author] | Chew, Wilson, 1970- [author].

Edition: First published.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: London : Routledge, 2017Availability: Items available for loan: [Call number: 658.827095 A571b] (1).

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12. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: [Call number: 658.8342 S333c 2007] (1).

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13. Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: [Call number: 658.8342 S689c 2007] (1).

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14. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2010Availability: Items available for loan: [Call number: 658.8342 S333c 2010] (1).

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15. Consumer's attitude toward mobile advertising in Thailand / Xiang Qin Fu.

by Xiang, Qin Fu | University of the Thai Chamber of Commerce. Department of International Business.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: [Call number: 658.8342 X6c] (1).

16. Contemporary marketing / Boone & Kurtz .

by Boone, Louis E [author] | Kurtz, David L [author].

Edition: 18th edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore : Cengage Learning Asia, 2019Availability: Items available for loan: [Call number: 658.8 B724c 2019] (1).

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17. The content code : six essential strategies for igniting your content, your marketing, and your business / Mark W. Schaefer.

by Schaefer, Mark W [author].

Edition: First edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: [Place of publication not identified] : Grow Publishing, 2015Availability: UTCC (1) Checked out (1).

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18. Content - the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski.

by Lieb, Rebecca [author] | Szymanski, Jaimy [author].

Edition: 1st edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Other title: Content the atomic particle of marketing : the definitive guide to content marketing strategy.Availability: Items available for loan: [Call number: 658.802 L716c] (1).

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19. Contrarian branding : stand out by camouflaging the competition / Roland van der Vorst.

by Vorst, Roland van der [author].

Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Amsterdam : BIS Publishers, 2017Availability: Items available for loan: [Call number: 658.827 V955c] (1).

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20. Copy, copy, copy : how to do smarter marketing by using other people's ideas / Mark Earls.

by Earls, Mark [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2015Availability: Items available for loan: [Call number: 658.802 E12c] (1).

21. Creating signature stories : strategic messaging that persuades, energizes and inspires / David Aaker.

by Aaker, David A [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Morgan James, 2018Availability: Items available for loan: [Call number: 658.8 A111c] (1).

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22. Creativity and data marketing : a practical guide to data innovation / Becky Wang.

by Wang, Becky [author].

Edition: First published.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2017Availability: UTCC (1) Checked out (1).

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23. CRM at the speed of light : social CRM strategies, tools and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul [author].

Edition: Fourth edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGrawHill, 2010Availability: UTCC (1) Checked out (1).

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24. The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington.

by Pennington, Alan [author].

Edition: First published.Material type: book Book; Format: print regular print ; Literary form: Not fiction Publisher: Harlow, England : Pearson Education, 2016Availability: UTCC (1) Checked out (1).

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25. Customer relationship management : the foundation of contemporary marketing strategy / Roger J. Baran and Robert J. Galka.

by Baran, Roger Joseph, 1945- [author] | Galka, Robert J [author].

Edition: Second edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: new York : Routledge, 2017Availability: Items available for loan: [Call number: 658.802 B225c 2017] (1).

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เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th