University of the Thai Chamber of Commerce Library

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1.
Social media in human resources management / edited by Tanya Bondarouk, Miguel R. Olivas-Lujan.

by Bondarouk, Tanya, 1967- [editor] | Olivas-Lujan, Miguel R [editor].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bingley, U.K. : Emerald, 2013Online access: eBook-Emerald Availability: UTCC (1) :

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2.
Social media and public relations : eight new practices for the PR professional / Deidre Breakenridge.

by Breakenridge, Deirdre.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : FT Press, 2012Availability: Items available for loan: Call number: 302.231 B828s (1).

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3.
Social media in strategic management / edited by Miguel R. Olivas-Lujan, Tanya Bondarouk.

by Olivas-Lujan, Miguel R [editor] | Bondarouk, Tanya, 1967- [editor].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bingley, U.K. : Emerald, 2013Online access: eBook-Emerald Availability: UTCC (1) :

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4.
Online marketing : a user's manual / Murray Newlands.

by Newlands, Murray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2011Availability: Items available for loan: Call number: 658.872 N549o (1).

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5.
Search and social : the definitive guide to real-time content marketing / Rob Garner.

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2013Availability: Items available for loan: Call number: 658.872 G234s (1).

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6.
Social media marketing in tourism and hospitality / Roberta Minazzi.

by Minazzi, Roberta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cham : Springer, [2015]Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 338.4791 M663s (1).

7.
Social media marketing : theories & applications / Stephan Dahl.

by Dahl, Stephan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2015Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.872 D131s (1).

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8.
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.

by Odden, Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Online access: Content Availability: Items available for loan: Call number: 658.872 O22o (1).

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9.
Social media marketing in a week / Nick Smith.

by Smith, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Teach Yourself, 2013. Other title: Successful social media marketing in a week.Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.872 S655s (1).

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10.
Media and social influences on the use of social networking sites in Thailand / Nuchada Dumrongsiri, Vikanda Pornsakulvanich. [บทความ]

by Nuchada Dumrongsiri | Vikanda Pornsakulvanich.

Source: Journal of communication artsSource: นิเทศศาสตร์จุฬาลงกรณ์มหาวิทยาลัย Publisher: 2555Availability: No items available :

11.
The Handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter.

by Poynter, Ray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, 2010Availability: Items available for loan: Call number: 658.83 P892h (1).

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12.
The ultimate online customer service guide : how to connect with your customers to sell more! / by Marsha Collier.

by Collier, Marsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Call number: 658.812 C699u (1).

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13.
Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: Call number: 658.827 Y68b (1).

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14.
Digital vertigo : how today's online social revolution is dividing, diminishing, and disorienting us / Andrew Keen.

by Keen, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Constable, 2012Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 302.30285 K26d (1).

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15.
Online marketing strategies : analytics, strategies, and terminology for managers / Brandon Wirtz.

by Wirtz, Brandon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milpitas, CA : Black Water Ops.com, 2010Availability: Items available for loan: Call number: 658.872 W799o (1).

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16.
30 days to social media success : the 30 day results guide to making the most of Twitter, blogging, LinkedIn, and Facebook / by Gail Martin.

by Martin, Gail, 1962-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pompton Plains, NJ : Career Press, 2010Other title: Thirty days to social media success.Availability: Items available for loan: Call number: 658.872 M381t (1).

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17.
Digital media and society : an introduction / Adrian Athique.

by Athique, Adrian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge, England ; Malden, Massachusetts : Polity Press, 2013Availability: Items available for loan: Call number: 302.231 A871d (1).

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18.
Social media for social good : a how-to guide for nonprofits / Heather Mansfield.

by Mansfield, Heather.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.872 M287s (1).

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19.
Strategic planning for social media in libraries / Sarah K. Steiner.

by Steiner, Sarah K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : ALA TechSource, an imprint of the American Library Association, 2012Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 302.30285 S822s (1).

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20.
Online public relations : a practical guide to developing an online strategy in the world of social media / David Phillips, Philip Young.

by Phillips, David, 1945- | Young, Philip.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 659.202854678 P558o 2009 (1).

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21.
What's the future of business? : changing the way businesses create experiences / Brian Solis.

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2013Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 658.406 S687w (2).

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22.
The relationship between e-service quality components and e-loyalty of Thai consumers toward online travel service website = [บทความ - Fulltext Available] ความสัมพันธ์ระหว่างองค์ประกอบของคุณภาพการบริการของสื่อออนไลน์กับความจงรักภักดีในการใช้สื่อออนไลน์ของผู้ใช้บริการชาวไทยที่มีต่อเว็บไซต์ที่ให้บริการด้านการท่องเที่ยว / Duangkamol Sukmongkol, Thanachot Virathamanont, Metanee Mahaprom.

by Duangkamol Sukmongkol | Thanachot Virathamanont | Metanee Mahaprom.

Source: วารสารวิทยาลัยดุสิตธานีMaterial type: Article Article; Format: print Publisher: 2562Other title: ความสัมพันธ์ระหว่างองค์ประกอบของคุณภาพการบริการของสื่อออนไลน์กับความจงรักภักดีในการใช้สื่อออนไลน์ของผู้ใช้บริการชาวไทยที่มีต่อเว็บไซต์ที่ให้บริการด้านการท่องเที่ยว.Online access: เอกสารฉบับเต็ม (fulltext) Availability: UTCC (1) :

23.
The language of illness and death on social media : an affective approach / by Carsten Stage and Tina Thode Hougaard.

by Stage, Carsten [author] | Hougaard, Tina Thode [author].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Bingley : Emerald Publishing Limited, 2018Online access: eBook-Emerald Availability: UTCC (1) :

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24.
Understanding social media / Sam Hinton and Larissa Hjorth.

by Hinton, Sam | Hjorth, Larissa.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 302.231 H666u (1).

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25.
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.872 D759s (1).

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สำนักหอสมุดกลาง มหาวิทยาลัยหอการค้าไทย
เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th