University of the Thai Chamber of Commerce Library

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1. 60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

by Mootee, Idris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hobokem, NJ : Wiley, 2013Other title: Sixty-minute brand strategist.Online access: สารบัญ (Contents) Availability: UTCC (1) Checked out (1).

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2. Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David [author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York City, NY : Morgan James Pub., 2014Availability: UTCC (1) Checked out (1).

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3. Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: [Call number: 658.827 V785a] (1).

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4. The Ad-free brand : secrets to building successful brands in a digital world / Chris Grams.

by Grams, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Que Pub., 2012Availability: Items available for loan: [Call number: 658.827 G747a] (1).

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5. Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, OH : South-Western, Cengage Learning, 2012Availability: Items available for loan: [Call number: 659.1 O35a 2012] (1).

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6. Advertising and promotions : an integrated brand approach / Richard J. Semenik...[et al.].

by Semenik, Richard J.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western Cengage Learning, 2012Availability: Items available for loan: [Call number: 659.1 A244 2012] (2).

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7. Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: [Call number: 658.82 F958b] (1).

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8. Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

by Morgan, John, 1961-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: [Call number: 658.827 M848b] (1).

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9. Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz.

by Wheeler, Alina, 1948- | Katz, Joel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2011Availability: Items available for loan: [Call number: 658.827 W562b] (1).

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10. Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa.

by De Mesa, Alycia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: [Call number: 658.827 D278n] (1).

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11. Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 K96b] (1).

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12. The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.

by Gerzema, John | Lebar, Ed.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, 2008Availability: Items available for loan: [Call number: 658.827 G388b] (1).

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13. Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard...[et al.].

by Schroeder, Jonathan E, 1962- | Salzer-Morling, Miriam | Askegaard, Soren.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2006Availability: UTCC (1) Checked out (1).

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14. Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey.

by Bruce, Duncan, 1951-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2008Availability: Items available for loan: [Call number: 658.827 B886b] (1).

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15. Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.

by Gains, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2014Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 G143b] (2).

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16. Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H149b 2011] (1).

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17. Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim.

by Budelmann, Kevin [author] | Kim, Yang, 1968- [author].

Edition: Revised and expanded.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Beverly, MA : Quarto Publishing Goup, 2019Availability: Items available for loan: [Call number: 741.6 B927b] (1).

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18. Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 B935b] (1).

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19. Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 2009Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H454b] (1).

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20. Brand meaning / Mark Batey.

by Batey, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2008Availability: Items available for loan: [Call number: 658.827 B329b] (1).

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21. Brand media strategy : integrated communications planning in the digital era / Antony Young.

by Young, Antony, 1964-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: [Call number: 658.827 Y68b] (1).

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22. Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

by Vincent, Laurence.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, 2012Availability: Items available for loan: [Call number: 658.827 V772b] (1).

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23. Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky.

by Copulsky, Jonathan R.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: [Call number: 658.827 C785b] (1).

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24. Brand revolution : rethinking brand identity / by Marie-Claude Sicard.

by Sicard, Marie-Claude.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Basingstoke ; New York : Palgrave Macmillan, 2013Availability: UTCC (1) Checked out (1).

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25. Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.

by Chasser, Anne H | Wolfe, Jennifer C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2010Online access: Contents Availability: Items available for loan: [Call number: 658.827 C488b] (1).

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เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th