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60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.
by Mootee, Idris. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Hobokem, NJ : Wiley, 2013Other title: Sixty-minute brand strategist.Online access: สารบัญ (Contents) Availability: UTCC
(1)
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2.
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Aaker on branding : 20 principles that drive success / David Aaker.
by Aaker, David [author]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York City, NY : Morgan James Pub., 2014Availability: UTCC
(1)
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3.
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Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: [Call number: 658.827 V785a] (1).
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The Ad-free brand : secrets to building successful brands in a digital world / Chris Grams.
by Grams, Chris. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, IN : Que Pub., 2012Availability: Items available for loan: [Call number: 658.827 G747a] (1).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western, Cengage Learning, 2012Availability: Items available for loan: [Call number: 659.1 O35a 2012] (1).
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6.
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Advertising and promotions : an integrated brand approach / Richard J. Semenik...[et al.].
by Semenik, Richard J. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : South-Western Cengage Learning, 2012Availability: Items available for loan: [Call number: 659.1 A244 2012] (2).
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7.
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Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.
by Fuggetta, Rob. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: [Call number: 658.82 F958b] (1).
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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.
by Morgan, John, 1961-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: [Call number: 658.827 M848b] (1).
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Brand atlas : branding intelligence made visible / Alina Wheeler and Joel Katz.
by Wheeler, Alina, 1948- | Katz, Joel. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2011Availability: Items available for loan: [Call number: 658.827 W562b] (1).
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Brand Avatar : translating virtual world branding into real world success / Alycia de Mesa.
by De Mesa, Alycia. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: [Call number: 658.827 D278n] (1).
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Brand breakout : how emerging market brands will go global / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.
by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 K96b] (1).
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
by Gerzema, John | Lebar, Ed. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San Francisco, CA : Jossey-Bass, 2008Availability: Items available for loan: [Call number: 658.827 G388b] (1).
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Brand culture / edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Soren Askegaard...[et al.].
by Schroeder, Jonathan E, 1962- | Salzer-Morling, Miriam | Askegaard, Soren. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2006Availability: UTCC
(1)
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14.
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Brand enigma : decoding the secrets of your brand / Duncan Bruce and David Harvey.
by Bruce, Duncan, 1951-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester : Wiley, 2008Availability: Items available for loan: [Call number: 658.827 B886b] (1).
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Brand esSense : using sense, symbol and story to design brand identity / Neil Gains.
by Gains, Neil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page, 2014Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 G143b] (2).
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
by Haig, Matt. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Online access: สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H149b 2011] (1).
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Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim.
by Budelmann, Kevin [author] | Kim, Yang, 1968- [author]. Edition: Revised and expanded.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Beverly, MA : Quarto Publishing Goup, 2019Availability: Items available for loan: [Call number: 741.6 B927b] (1).
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18.
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Brand journalism / Andy Bull.
by Bull, Andy, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Routledge, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 B935b] (1).
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2009Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: [Call number: 658.827 H454b] (1).
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20.
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Brand meaning / Mark Batey.
by Batey, Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Routledge, 2008Availability: Items available for loan: [Call number: 658.827 B329b] (1).
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21.
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Brand media strategy : integrated communications planning in the digital era / Antony Young.
by Young, Antony, 1964-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2010Availability: Items available for loan: [Call number: 658.827 Y68b] (1).
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Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
by Vincent, Laurence. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : American Management Association, 2012Availability: Items available for loan: [Call number: 658.827 V772b] (1).
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Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky.
by Copulsky, Jonathan R. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Palgrave Macmillan, 2011Availability: Items available for loan: [Call number: 658.827 C785b] (1).
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24.
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Brand revolution : rethinking brand identity / by Marie-Claude Sicard.
by Sicard, Marie-Claude. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2013Availability: UTCC
(1)
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25.
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Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe.
by Chasser, Anne H | Wolfe, Jennifer C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, 2010Online access: Contents Availability: Items available for loan: [Call number: 658.827 C488b] (1).
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