University of the Thai Chamber of Commerce, Central Library

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1.
Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2011Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 658.827 H149b 2011 (1).

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2.
Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition / John Morgan.

by Morgan, John, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: Call number: 658.827 M848b (1).

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3.
Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.

by Vinjamuri, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: Call number: 658.827 V785a (1).

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4.
Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.

by Kitchen, Philip J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: Call number: 658.827 I61 (1).

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5.
60-minute brand strategist : the essential brand book for marketing professionals / Idris Mootee.

by Mootee, Idris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hobokem, NJ : Wiley, 2013Other title: Sixty-minute brand strategist.Online access: สารบัญ (Contents) Availability: No items available : Checked out (1).

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6.
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson.

by Goodson, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.802 G655u (1).

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7.
The Branding of MTV : will internet kill the video star? / Paul Temporal.

by Temporal, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, 2008Availability: Items available for loan: Call number: 791.453 T288b (1).

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8.
Competitive success : how branding adds value / John A. Davis.

by Davis, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester ; Hoboken, NJ : Wiley, 2010Online access: Contents Availability: Items available for loan: Call number: 658.827 D262c (1).

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9.
Branding for bloggers : tips to grow your online audience & maximize your income / Zach Heller.

by Heller, Zach.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Allworth Press, 2013Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 006.7520688 H477b (1).

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10.
No B.S. brand-building by direct-response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it / Dan S. Kennedy with Forrest Walden and Jim Cavale.

by Kennedy, Dan S, 1954-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Irvine ]: Entrepreneur Press, 2014Other title: No B.S. guide to brand-building by direct-response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it.Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.827 K35n (1).

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11.
Brand journalism / Andy Bull.

by Bull, Andy, 1956-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.827 B935b (1).

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12.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

by Hollis, Nigel.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2008Availability: Items available for loan: Call number: 658.827 H743g (1).

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13.
The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri.

by Camilleri, Mark Anthony [editor].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bingley, U.K. : Emerald Publishing Limited, 2019Online access: eBook-Emerald Availability: UTCC (1) :
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14.
Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York City, NY : Morgan James Pub., 2014Availability: Items available for loan: Call number: 658.827 A111a (1).
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15.
Instagram power : build your brand and reach more customers with the power of pictures / Jason G. Miles.

by Miles, Jason, 1970-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2014Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.872 M643i (1).

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16.
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives / [edited and] with an introduction by Stan Rapp.

by Rapp, Stan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2010Online access: Contents Availability: Items available for loan: Call number: 658.872 R374 (1).

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17.
Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill.

by Gill, Libby.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.827 G475c (1).

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18.
OBD : obsessive branding disorder : the business of illusion and the illusion of business / Lucas Conley.

by Conley, Lucas.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : PublicAffairs, 2008Availability: Items available for loan: Call number: 658.827 C752o (1).

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19.
The Ad-free brand : secrets to building successful brands in a digital world / Chris Grams.

by Grams, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indianapolis, IN : Que Pub., 2012Availability: Items available for loan: Call number: 658.827 G747a (1).

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20.
The Social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.

by Metz, Adam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.812 M596s (1).

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21.
The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2010Availability: Items available for loan: Call number: 658.827 H743g (1).

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22.
Advertising and promotions : an integrated brand approach / Richard J. Semenik...[et al.].

by Semenik, Richard J.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western Cengage Learning, 2012Availability: Items available for loan: Call number: 659.1 A244 2012 (2).

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23.
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski.

by Pogorzelski, Jacek [author].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Bingley, U.K. : Emerald Publishing Limited, 2018Online access: eBook-Emerald Availability: UTCC (1) :
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24.
Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: london : Sage, 2018Availability: Items available for loan: Call number: 658.827 B571b (1).
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25.
Brand meaning / Mark Batey.

by Batey, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2008Availability: Items available for loan: Call number: 658.827 B329b (1).

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