University of the Thai Chamber of Commerce, Central Library

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1.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2008Availability: Items available for loan: Call number: 658.827 K29s 2008 (1).

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2.
Advanced brand management : managing brands in a changing world / Paul Temporal.

by Temporal, Paul.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, 2010Availability: Items available for loan: Call number: 658.827 T283a 2010 (1).

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3.
Advanced brand management from vision to valuation / Paul Temporal.

by Temporal, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, 2002Availability: Items available for loan: Call number: 658.827 T283a (1).

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5.
The New strategic brand management : advanced insights and strategic thinking / Jean-Noel Kapferer.

by Kapferer, Jean-Noel.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Call number: 658.8343 K17n 2012 (2).

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6.
Brand leadership / David A. Aaker, Erich Joachimsthaler.

by Aaker, David A.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Pocket Books, 2000Availability: Items available for loan: Call number: 658.827 A111b (1).

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7.
Strategic brand management : building, measuring, and managing brand equity

by Keller, Kevin Lane.

Material type: Text Text Language: English Publisher: Upper Saddle River, NJ : Prentice-Hall, 1998Availability: Items available for loan: Call number: 658.827 K29s (1).

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8.
Strategic brand management : building, measuring, and managing brand equity / Kevin lane Keller.

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, 2003Availability: Items available for loan: Call number: 658.827 K29s 2003 (2).

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9.
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer.

by Kapferer, Jean-Noel.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2008Availability: No items available :

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10.
Brand management : co-creating meaningful brands / Michael Beverland.

by Beverland, Michael [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: london : Sage, 2018Availability: UTCC (1) : Checked out (1).
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12.
Aaker on branding : 20 principles that drive success / David Aaker.

by Aaker, David [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York City, NY : Morgan James Pub., 2014Availability: Items available for loan: Call number: 658.827 A111a (1).
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13.
Managing brands : a contemporary perspective / Sylvie Laforet.

by Laforet, Sylvie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Maidenhead : McGraw-Hill Higher Education, 2010Online access: Contents Availability: Items available for loan: Call number: 658.827 L167m (1). Checked out (1).

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14.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.

by Keller, Kevin Lane, 1956- | Swaminathan, Vanitha [author].

Edition: Fifthth edition, global edition..Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Pearson, 2020Availability: Items available for loan: Call number: 658.827 K29s 2020 (1).
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15.
Wowability : how to achieve it & why it matters / Imran Syed.

by Syed, Imran.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore ; Hoboken, NJ : Wiley, 2008Other title: Wow..Availability: Items available for loan: Call number: 658.827 S982w (1).

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16.
Brand society : how brands transform management and lifestyle / Martin Kornberger.

by Kornberger, Martin, 1974-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge ; New York : Cambridge University Press, 2010Online access: Contents Availability: Items available for loan: Call number: 658.827 K84b (1).

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17.
Big brands big trouble : lessons learned the hard way / Jack Trout.

by Trout, Jack.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, 2001Availability: Items available for loan: Call number: 658.827 T861b (1).

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18.
Competitive strategy for media firms : strategic and brand management in chaging media markets / Sylvia M. Chan-Olmsted.

by Chan-Olmsted, Sylvia M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2006Availability: Items available for loan: Call number: 384.540684 C456c (1).

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19.
The Brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson.

by Simpson, Anna.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Basingstoke : Palgrave Macmillan, 2014Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.8343 S613b (1).

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20.
Brands in the balance : meeting the challenges to commercial identity

by Drawbaugh, Kevin.

Material type: Text Text Language: English Publisher: London : Reuters, 2001Availability: Items available for loan: Call number: 658.827 D767b (1).

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21.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / Divid A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2004Availability: Items available for loan: Call number: 658.827 A111b (1).

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22.
Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.

by Sexton, Donald E, 1943-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2008Availability: Items available for loan: Call number: 658.827 S518t (1).

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23.
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.

by Alsop, Ronald J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2004Other title: Eighteen indispensable law of corporate reputation..Availability: Items available for loan: Call number: 659.2 A462e (1).

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24.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor

by Taylor, David, 1964- | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Chichester : Wiley, 2004Online access: eBook Collection Availability: No items available :

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25.
Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel, 1943- | , Mazzalovo, Gerale.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Wiley, 2008Availability: Items available for loan: Call number: 658.827 C527l (1).

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