University of the Thai Chamber of Commerce, Central Library

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1.
The Ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / editor by John G. Freeland.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2003Availability: Items available for loan: Call number: 658.812 U47 (1).

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2.
Harvard business review on increasing customer loyalty.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business Review Press, 2011Online access: Contents Availability: Items available for loan: Call number: 658.8343 H339 (1).

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3.
Indispensable : how to become the company that your customers can't live without / Joe Calloway.

by Calloway, Joe.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2005Availability: Items available for loan: Call number: 658.8343 C163i (1).

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4.
The Culting of brands : when customers become true believers / Douglas Atkin.

by Atkin, Douglas.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio, 2004Availability: Items available for loan: Call number: 658.8343 A873c (1).

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5.
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.

by Vincent, Laurence.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, 2012Availability: Items available for loan: Call number: 658.827 V772b (1).

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6.
Researching customer satisfaction & loyalty : how to find out what people really think / Paul Szwarc.

by Szwarc, Paul.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2005Availability: Items available for loan: Call number: 658.812 S998r (1).

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7.
Why customers come back : how to create lasting customer loyalty / Manzie R. Lawfer.

by Lawfer, Manzie R, 1946-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Franklin Lakes, NJ : Career Press, 2004Availability: Items available for loan: Call number: 658.8343 L417w (1).

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8.
The customer of the future : 10 guiding principles for winning tomorrow's business / Blake Morgan.

by Morgan, Blake [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nashville : HarperCollins Leadership, 2019Availability: Items available for loan: Call number: 658.812 M847c (1).
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9.
The high roller experience : how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton.

by Norton, David [author].

Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publisher: New York : Mc-Graw-Hill, 2018Availability: Items available for loan: Call number: 658.834 N883h (1).
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10.
Higher profits through customer lock-in : a roadmad / Joachim Buschken.

by Buschken, Joachim, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thomson/South-Western, ; Mason, OH : 2004Availability: Items available for loan: Call number: 658.812 B977h (1).

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11.
Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler.

by Smith, Shaun.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Financial Times Prentice Hall, 2002Availability: Items available for loan: Call number: 658.812 S659m (1).

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12.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: No items available : Checked out (1).

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13.
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Service marketing strategy model of Thai Halal Restaurant for preparation to AEC = โมเดลกลยุทธ์การตลาดบริการของร้านอาหารฮาลาลไทยเพื่อเตรียมความพร้อมสู่ประชาคมเศรษฐกิจอาเซียน / Sirikul Prasertsomboon, Ream Saijam. [บทความ]

by Sirikul Prasertsomboon | Ream Saijam.

Source: Journal of business administrationSource: วารสารบริหารธุรกิจ Publisher: 2558Other title: โมเดลกลยุทธ์การตลาดบริการของร้านอาหารฮาลาลไทยเพื่อเตรียมความพร้อมสู่ประชาคมเศรษฐกิจอาเซียน.Online access: เอกสารฉบับเต็ม (fulltext) Availability: No items available :

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14.
High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce / Micah Solomon.

by Solomon, Micah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : American Management Association, 2012Availability: Items available for loan: Call number: 658.812 S689h (1).

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15.
People powered : how communities can supercharge your business, brand, and teams / Jono Bacon.

by Bacon, Jono [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nashville, Tennessee : HarperCollins Leadership, 2019Availability: Items available for loan: Call number: 658.8343 B128p (1).
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16.
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The relationship between e-service quality components and e-loyalty of Thai consumers toward online travel service website = ความสัมพันธ์ระหว่างองค์ประกอบของคุณภาพการบริการของสื่อออนไลน์กับความจงรักภักดีในการใช้สื่อออนไลน์ของผู้ใช้บริการชาวไทยที่มีต่อเว็บไซต์ที่ให้บริการด้านการท่องเที่ยว / Duangkamol Sukmongkol, Thanachot Virathamanont, Metanee Mahaprom. [บทความ - Fulltext Available]

by Duangkamol Sukmongkol | Thanachot Virathamanont | Metanee Mahaprom.

Source: วารสารวิทยาลัยดุสิตธานีMaterial type: Article Article; Format: print Publisher: 2562Other title: ความสัมพันธ์ระหว่างองค์ประกอบของคุณภาพการบริการของสื่อออนไลน์กับความจงรักภักดีในการใช้สื่อออนไลน์ของผู้ใช้บริการชาวไทยที่มีต่อเว็บไซต์ที่ให้บริการด้านการท่องเที่ยว.Online access: เอกสารฉบับเต็ม (fulltext) Availability: UTCC (1) :

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17.
Game-based marketing : inspire customer loyalty through rewards, challenges, and contests / Gabe Zichermann and Joselin Linder.

by Zichermann, Gabe, 1974- | Linder, Joselin, 1975-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2010Availability: Items available for loan: Call number: 658.812 Z64g (1).

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18.
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Customer satisfaction and customer loyalty of the cold storage industry in Bangkok Metropolitan / San Maneehiya.

by San, Maneehiya [author] | Rawida Wiriyakitjar [advisor] | University of the Thai Chamber of Commerce. Business Administration.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2017Dissertation note: Thesis (M.B.A. (Master of Business Administration)) -- University of The Thai Chamber of Commerce, 2017. Availability: Items available for loan: Call number: 658.812 S194c (1).
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19.
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The Study of customer behavior satisfaction and loyalty of community mall in Bangkok and suburban area / Yuda Lasorn.

by Yuda Lasorn | University of the Thai Chamber of Commerce. Department of International Business.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of The Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: Call number: 658.8342 Y94s (1).

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20.
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A Preliminary study of influencing factor to customer satisfaction and customer loyalty in using air cargo service / Peerapat Noomprasith.

by Peerapat Noomprasith | พีรพัฒน์ นุ่มประสิทธิ์ | University of the Thai Chamber of Commerce. Department of International Business.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: 2006Dissertation note: Independent study (M.B.A.(International Business)) - - The University of the Thai Chamber of Commerce, 2006. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: UTCC (1) :

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21.
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The Effect of commitment, trust, competence, communication, conflict handling on relationship quality, customer satisfaction customer loyalty / Phurituch Senasu.

by Phurituch Senasu | University of the Thai Chamber of Commerce. Department of International Business.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: Call number: 658.812 P577e (1).

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22.
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The effect of customer loyalty program and service quality on customer loyalty : hypermarket in Bangkok / Xinman Huang.

by Xinman, Huang | Phusit Wonglorsaichon [advisor.] | University of the Thai Chamber of Commerce. International Business.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2013Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2013. Availability: Items available for loan: Call number: 658.812 X6e (1).

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23.
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The Factors influencing low-cost airline passenger satisfaction and loyalty in Bangkok, Thailand / Zhicheng Qin.

by Zhicheng, Qin | University of the Thai Chamber of Commerce. Department of International Business.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2012Dissertation note: Thesis (M.B.A.) -- University of The Thai Chamber of Commerce, 2012. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: Items available for loan: Call number: 658.8342 Z63f (1).

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24.
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Study the relationship between marketing mix, service quality, customer satisfaction and customer loyalty in the smart phone market / Yunli Mei.

by Yunli, Mei | Piraphong Foosiri [advisor.] | University of the Thai Chamber of Commerce. International Business Management.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: 2014Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2014. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: UTCC (1) :

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25.
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The Effects of service marketing mix (7Ps) on customer satisfaction and customer loyalty of medical aesthetic clinics / Phusist Khumnualthong.

by Phusist Khumnualthong | Theeranuch Pusaksrikit [advisor.] | University of the Thai Chamber of Commerce. International Business.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: 2014Dissertation note: Thesis (M.B.A.) -- University of the Thai Chamber of Commerce, 2014. Online access: เอกสารฉบับเต็ม (Fulltext) Availability: UTCC (1) :

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