University of the Thai Chamber of Commerce, Central Library

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1.
Relationship marketing : exploring relational strategies in marketing / John Egan.

by Egan, John, 1952-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow : Financial Times, Prentice Hall, 2011Online access: Contents Availability: Items available for loan: Call number: 658.812 E28r 2011 (1).

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2.
Relationship marketing / Mark Godson.

by Godson, Mark.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2009Online access: Contents Availability: Items available for loan: Call number: 658.812 G589r (1).

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3.
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The influence of service convenience in predicting customer value: The mediating role of customer perceived control in high contact experiential service = อิทธิพลของความสะดวกของการบริการในการทำนายคุณค่าของลูกค้า: บทบาทการแทรกของการรับรู้ในการควบคุมของลูกค้าในธุรกิจบริการเน้นประสบการณ์ที่มีปฏิสัมพันธ์กับลูกค้าสูง / ... [et al.]. [บทความ]

by Jirapa Phungbangkruay.

Source: จุฬาลงกรณ์ธุรกิจปริทัศน์ Publisher: 2556Other title: อิทธิพลของความสะดวกของการบริการในการทำนายคุณค่าของลูกค้า: บทบาทการแทรกของการรับรู้ในการควบคุมของลูกค้าในธุรกิจบริการเน้นประสบการณ์ที่มีปฏิสัมพันธ์กับลูกค้าสูง.Online access: เอกสารฉบับเต็ม (fulltext) Availability: No items available :

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4.
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon.

by Gordon, Ian H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wiley, ; Toronto : 1998Availability: Items available for loan: Call number: 658.8 G663r (1).

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5.
Unmarketing : stop marketing. Start engaging. / Scott Stratten.

by Stratten, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2010Online access: Contents Availability: Items available for loan: Call number: 658.802 S911u (1).

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6.
UnMarketing : stop marketing. Start engaging / Scott Stratten.

by Stratten, Scott.

Edition: Rev. and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: Items available for loan: Call number: 658.802 S911u 2012 (1).

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7.
Transform customer experience : how to achieve customer success and create exceptional CX / Isabella Villani.

by Villani, Isabella [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Milton : Wiley, 2019Availability: Items available for loan: Call number: 658.812 V716t (1).
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8.
The Seven levels of communication : go from relationships to referrals / Michael J. Maher.

by Maher, Michael J.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Piatkus, 2013Online access: Full-Text | Contents Availability: Items available for loan: Call number: 658.8 M214s (1).

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9.
The New relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith.

by Smith, Mari, 1966-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: Items available for loan: Call number: 658.872 S655n (1).

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10.
The customer of the future : 10 guiding principles for winning tomorrow's business / Blake Morgan.

by Morgan, Blake [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Nashville : HarperCollins Leadership, 2019Availability: Items available for loan: Call number: 658.812 M847c (1).
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11.
CRM : the foundation of contemporary marketing strategy / Roger J. Baran & Robert Galka.

by Baran,Roger Joseph, 1945- | Galka, Robert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2013Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.812 B225c (1).

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12.
Managing the customer experience : turning customers into advocates / Shaun Smith and Joe Wheeler.

by Smith, Shaun.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Financial Times Prentice Hall, 2002Availability: Items available for loan: Call number: 658.812 S659m (1).

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13.
Proactive selling : control the process--win the sale / William "Skip" Miller.

by Miller, William, 1955-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, 2012Other title: Pro active selling.Availability: Items available for loan: Call number: 658.85 M652p 2012 (1).

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14.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

by Schmitt, Bernd H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2003Availability: Items available for loan: Call number: 658.812 S355c (1).

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15.
Opt-in marketing : increase sales exponentially with consensual marketing / Eman Roman, Scott Hornstein.

by Roman, Ernan | Hornstein, Scott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: McGraw-Hill, ; New York : 2004Availability: Items available for loan: Call number: 658.872 R758o (1).

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16.
The 4 A's of marketing : creating value for customers, companies and society / Jagdish Sheth, Rajendra Sisodia.

by Sheth, Jagdish N | Sisodia, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2012Other title: Four A's of marketing.Availability: Items available for loan: Call number: 658.8 S554f (1).

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17.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers.

by Peppers, Don | Rogers, Martha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Wiley, ; Hoboken, NJ : 2004Availability: Items available for loan: Call number: 658.812 P424m (1).

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18.
Brand advocates : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.

by Fuggetta, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2012Availability: No items available : Checked out (1).

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19.
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.

by Roman, Ernan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2011Availability: Items available for loan: Call number: 658.812 R758v (1).

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20.
Customer-centric marketing : building relationships and creating advocates in the age of the consumer / Aldo Cundari.

by Cundari, Aldo.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2015Online access: Full-Text Availability: Items available for loan: Call number: 658.812 C972c (1).

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21.
Retail buying : practices and policies in a global economy / Susan S. Fiorito, Myron Gable.

by Fiorito, Susana | Gable, Myron, 1927-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Prentice Hall, 2012Availability: Items available for loan: Call number: 658.87 F521r (1).

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22.
Balanced brand : how to balance the stakeholder forces that can make or break your business / John Foley with Julie Kendrick.

by Foley, John [1955-] | Kendrick, Julie.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA : Jossey-Bass, 2006Availability: Items available for loan: Call number: 658.827 F663b (1).

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23.
The New marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.

by Stein, Donna Baier | MacAaron, Alexandra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thomson, ; Mason, OH : 2005Availability: Items available for loan: Call number: 658.812 S819n (1).

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24.
Relationship marketing in sports / by Andre Buhler, Gerd Nufer.

by Buhler, Andre | Chadwick, Simon, 1964- | Nufer, Gerd.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; London : Butterworth-Heinemann, 2010Online access: Content Availability: Items available for loan: Call number: 796.0698 B931r (1).

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25.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.

by Baron, Steve | Conway, Tony | Warnaby, Gary.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA : Sage publication, 2010Online access: Contents Availability: No items available : Checked out (1).

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