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Digital analytics for marketing / Marshall Sponder and Gohar F. Khan.

by Sponder, Marshall [author] | Khan, Gohar F [author].

Edition: First published.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2018Availability: Items available for loan: Call number: 658.8340285 S763d (1).

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2.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.

by Sponder, Marshall.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.872 S763s (1).

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