University of the Thai Chamber of Commerce, Central Library

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1.
A concise guide to macroeconomics : what managers, executives, and students need to know / David A. Moss.

by Moss, David A [author] | เสาวณีย์ ไทยรุ่งโรจน์ [ผู้บริจาค].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, 2007Other title: Macroeconomics.Availability: Items available for loan: Call number: 339 M913c (1).
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2.
Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee.

by Kotler, Philip | Jain, Dipak C | Suvit Maesincee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, 2002Availability: Items available for loan: Call number: 658.8 K87m (1).

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3.
Leading by example.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, 2007Availability: Items available for loan: Call number: 658.4092 L434 (1).

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4.
Creating a business plan : expert solutions to everyday challenges.

by เสาวณีย์ ไทยรุ่งโรจน์ [ผู้บริจาค] | Harvard Business School.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Harvard Business School Press, 2007Availability: Items available for loan: Call number: 658.401 C912 (1).
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5.
Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt.

by Schmitt, Bernd.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contents Availability: Items available for loan: Call number: 658.4012 S355b (1).

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6.
Real time : preparing for the age of the never satisfied customer / Regis McKenna.

by McKenna, Regis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Call number: 658.406 M155r (1).

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7.
Manager's toolkit : the 13 skills managers need to succeed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2004Availability: Items available for loan: Call number: 658 M266 (1).

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8.
Generation to generation : life cycles of the family business / Kelin E. Gersick ... [et al.]

by Gersick, Kelin E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 1997Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 658.045 G326 (2).

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9.
Managing for the long run : lessons in competitive advantage from great family businesses / Danny Miller, Isabel Le Breton-Miller.

by Miller, Danny [author] | Le Breton-Miller, Isabel [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2005Availability: Items available for loan: Call number: 658.04 M647m (1).
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10.
Judo strategy : turning your competitors' strength to your advantage / David B. Yoffie, Mary Kwak.

by Yoffie, David B [author] | Kwak, Mary, 1966- [author.] | เสาวณีย์ ไทยรุ่งโรจน์ [ผู้บริจาค].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2001Availability: Items available for loan: Call number: 658.4012 Y54j (1).
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11.
Serious play : how the world's best companies simulate to innovate

by Schrage, Michael.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 2000Availability: Items available for loan: Call number: 658.40352 S377s (1).

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12.
The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet.

by Ellet, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2007Availability: Items available for loan: Call number: 658 E45c (1).

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13.
Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.

by Anderson, James C, 1953- | Kumar, Nirmalya | Narus, James A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2007Availability: Items available for loan: Call number: 658.804 A547v (1).

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14.
Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.

by Evans, David Sparks, 1954- | Schmalensee, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contents Availability: Items available for loan: Call number: 658.046 E92c (1).

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15.
Leading the revolution / Gary Hamel.

by Hamel, Gary [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2000Availability: Items available for loan: Call number: 658.4012 H212l (1).
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16.
Mass customization : the new frontier in business competition

by Pine II, B. Joseph.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1993Availability: Items available for loan: Call number: 658.575 P647m (1).

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17.
Competitive advantage through people : unleashing the power of the work force

by Pfeffer, Jeffrey.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: No items available :

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18.
The World in 2020 : power, culture and prosperity

by McRae, Hamish.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1994Availability: Items available for loan: Call number: 388.5443 M174w (1).

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19.
Moving mountains : lessons in leadership and logistics from the gulf war

by Cruikshank, Jeffrey L | Pagonis, William G.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1992Availability: Items available for loan: Call number: 956.7043 P139m (1).

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20.
Net worth : shaping markets when customers make the rules

by Singer, Marc | Hagel, John.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Availability: Items available for loan: Call number: 658.8002854678 H141n (1).

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21.
Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat.

by Ghemawat, Pankaj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contents Availability: Items available for loan: Call number: 658.4012 G412r (1).

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22.
Enterprise architecture as strategy : creating a foundation for business execution / Jeanne W. Ross, Peter Weill, David C. Robertson.

by Ross, Jeanne W | Weill, Peter | Robertson, David C, 1935-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA. : Harvard Business School Press, 2006Online access: Full-Text Availability: Items available for loan: Call number: 658.4038 R824e (1).

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23.
Standing room only : strategies for marketing the performing arts

by Scheff, Joanne | Kotler, Philip.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Call number: 791.0688 K87s (1).

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24.
Concurrent marketing : integrating product, sales, and service

by Cespedes, Frank V.

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1995Availability: Items available for loan: Call number: 658.8 C422c (1).

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25.
Mary Parker Follett-prophet of management : a celebration of writings from the 1920s

Material type: Text Text Language: English Publisher: Boston, MA : Harvard Business School Press, 1995Availability: Items available for loan: Call number: 658 M393 (1).

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