University of the Thai Chamber of Commerce, Central Library

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1.
Basic marketing research : a decision - making approach / Naresh K. Kalhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 M249b 2006 (1).

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2.
Wiley international encyclopedia of marketing / editors-in-chief, Jagdish Sheth, Naresh Malhotra.

by Sheth, Jagdish N | Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester : Wiley, 2011Other title: International encyclopedia of marketing.Availability: Items available for reference: Not for loanCall number: 658.8 W676 (7). :

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