Refine your search
Availability
-
Authors
- Malhotra, Naresh K. [x]
- Peterson, Mark (1)
- Sheth, Jagdish N. (1)
-
Item types
- Book (3)
- Reference book (1)
-
Locations
-
Series
-
Topics
- Marketing research (3)
- Marketing (2)
- Advertising (1)
- Consumption (Economics) (1)
- Encyclopedias (1)
- Methodology (1)
- Show more
- Show less
-
Collections
- Books (English) (2)
- O6EN (1)
- Reference Books (English) (1)
-
- UTCC Library (4)
-
Languages
- English (4)