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1.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson Prentice Hall, 2012Availability: Items available for loan: Call number: 658.8 K87p 2012 (1).

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2.
Services marketing : people, technology, strategy / christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore : Pearson/Prentice Hall 2007Availability: Items available for loan: Call number: 658.8 L911s 2007 (1).

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3.
E-marketing / Judy Strauss, Raymond Frost.

by Strauss, Judy | Frost, Raymond, 1960-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson/Prentice Hall, 2012Availability: Items available for loan: Call number: 658.872 S912e 2012 (1).

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4.
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith John, 1950-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Toronto : Pearson Prentice Hall, 2011Availability: Items available for loan: Call number: 658.802 T898i 2011 (1).

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6.
Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pearson/Prentice Hall, ; Upper Saddle River, NJ : 2004Availability: Items available for loan: Call number: 658.8 W767m 2004 (1).

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7.
Basic marketing research : a decision - making approach / Naresh K. Kalhotra, Mark Peterson.

by Malhotra, Naresh K | Peterson, Mark.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.83 M249b 2006 (1).

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8.
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.8 K87m 2006 (1).

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9.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2005Availability: Items available for loan: Call number: 658.848 K26g 2005 (1).

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10.
Marketing channels / Anne T. Coughlan...[et al.].

by Coughlan, Anne T | Anderson, Erin | Stern, Louis W | El-Ansary, Adel I.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.84 M345 2006 (3).

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11.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Call number: 658.8342 S333c 2007 (2).

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12.
Social media marketing / Tracy L. Tuten, Michael R. Solomon.

by Tuten, Tracy L, 1967- | Solomon, Michael R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson/Prentice hall, 2013Availability: Items available for loan: Call number: 658.872 T966s (1).

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13.
Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.

by Rossiter, John R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: French Forest : Pearson Prentice Hall, 2005Availability: Items available for loan: Call number: 658.8 R835m (1).

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14.
Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Call number: 658.8 K87m 2009 (2).

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15.
Global marketing / Warren J. Keegan, Mark C. Green.

by Keegan, Warren J | Green, Mark C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2008Availability: Items available for loan: Call number: 658.848 K26g 2008 (1).

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16.
The Strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan.

by Nagle, Thomas T | Hogan, John E.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Availability: Items available for loan: Call number: 658.816 N149s 2006 (1).

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17.
Retail category management / Deborah C. Fowler, Ben K. Goh.

by Fowler, Deborah C | Goh, Ben K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2012Online access: Contents Availability: Items available for loan: Call number: 658.87 F785r (1).

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18.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004Availability: Items available for loan: Call number: 659.1 C648i 2004 (1).

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19.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

by Kotler, Philip | Bowen, John T | Makens, James C.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006Online access: สารบัญ (Contents) Availability: Items available for loan: Call number: 647.940688 K87m 2006 (1).

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20.
The Marketing plan handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Call number: 658.802 W877m 2005 (1).

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21.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Call number: 658.8342 S333c 2007 (1).

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22.
The Power of the purse : how smart business are adapting to the world's most important consumers-women / by Fara Warner.

by Warner, Fara.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Pearson/Prentice Hall, ; Upper Saddle River, NJ : 2006Availability: Items available for loan: Call number: 658.834 W281p (1).

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23.
Marketing PlanPro [CD-ROM].

Material type: Computer file Computer file; Format: electronic optical disc Publisher: Upper Saddle River, NJ : Palo Alto Software ; Pearson Prentice Hall, 2011Availability: Items available for loan: Call number: 658.802 M345 (1).

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