University of the Thai Chamber of Commerce, Central Library

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1.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric | Price, Linda | Zinkhan, George.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: McGraw-Hill, ; Boston : 2005Availability: Items available for loan: Call number: 658.8342 A765c 2005 (1).

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2.
The Customer culture imperative : a leader's guide to driving superior performance / Dr. Linden R. Brown and Chris L. Brown.

by Brown, Linden, 1938- | Brown, Chris L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2014Online access: Full-Text | สารบัญ (Contents) Availability: Items available for loan: Call number: 658.812 B878c (1).

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3.
ValueSpace [electronic resource] : winning the battle for market leadership : lessons from the world's most admired companies / Banwari Mittal, Jagdish N. Sheth.

by Mittal, Banwari | Sheth, Jagdish N | NetLibrary, Inc.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2001Other title: Value space.Online access: eBook Collection Availability: No items available :

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4.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie, 1944-.

Edition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, 2010Other title: Consumer behavior and marketing strategy.Online access: Contents Availability: Items available for loan: Call number: 658.8342 P478c 2010 (1).

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5.
Emotion marketing : the hallmark way of winning customers for life / Scott Robinette and Claire Brand with Vicki Lenz.

by Robinette, Scott | Lenz, Vicki | Brand, Claire.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2001Availability: Items available for loan: Call number: 658.812 R656e (1).

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6.
Pocketbook power : how to reach the hearts and minds of today's most coveted consumer-woman/ Bernice Kanner.

by Kanner, Bernice.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: McGraw-Hill, ; New York : 2004Availability: Items available for loan: Call number: 658.834082 K16p (1).

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7.
Rethinking the sales cycle : how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage / John R. Holland, Tim Young.

by Holland, John R | Young, Tim, 1961-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2010Online access: Contents Availability: Items available for loan: Call number: 658.85 H735r (2).

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8.
Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed]

by Coney, Kenneth A | Best, Roger J | Hawkins, Del I.

Edition: 7th edMaterial type: Text Text Language: English Publisher: Boston : McGraw-Hill, 1998Availability: No items available :

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9.
The American consumer : decision making for today's economy

by Graf, David K | Herrmann, Robert O | Jelley, Herbert M.

Edition: 3rd edMaterial type: Text Text Language: English Publisher: New York : McGraw-Hill, 1985Availability: Items available for loan: Call number: 640.73 J48a 1985 (1).

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10.
UX best practices : how to achieve more impact with user experience / Helmut Degen and Xiaowei Yuan ; with support of Nan Guo.

by Degen, Helmut, 1964- | Yuan, Xiaowei, 1963-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Online access: Full-Text Availability: Items available for loan: Call number: 658.83 D317u (1).

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11.
Consumer behavior : building marketing strategy - [Hawkins, Del I 8th ed] Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Coney, Kenneth A | Best, Roger J | Hawkins, Del I.

Edition: 8th edMaterial type: Text Text Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: No items available :

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12.
Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.

by Roman, Ernan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2011Availability: Items available for loan: Call number: 658.812 R758v (1).

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13.
Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder.

by Sponder, Marshall.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.872 S763s (1).

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14.
Consumer behavior : building marketing strategy - [Hawkins, Del I 8th ed] Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Coney, Kenneth A | Best, Roger J | Hawkins, Del I.

Edition: 8th edMaterial type: Text Text Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: No items available :

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15.
Consumer behavior : concepts and applications - [Loudon, David L 4th ed]

by Della Bitta, Albert J | Loudon, David L.

Edition: 4th edMaterial type: Text Text Language: English Publisher: New York : McGraw-Hill, 1993Availability: No items available :

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16.
Consumer behavior : building marketing strategy - [Hawkins, Del I 8th ed] Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Coney, Kenneth A | Best, Roger J | Hawkins, Del I.

Edition: 8th edMaterial type: Text Text Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: No items available :

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17.
Microeconomics and behavior / Robert H. Frank.

by Frank, Robert H [author].

Edition: Ninth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2015Availability: Items available for loan: Call number: 338.5 F828m 2015 (1).
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18.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: Call number: 658.83420973 H393c 2007 c.4 (1).

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19.
The Customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers / by Reza Soudagar, Vinay Iyer, Volker G. Hildebrand.

by Soudagar, Reza | Iyer, Vinay | Hildebrand, Volker.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2012Availability: Items available for loan: Call number: 658.812 S719c (1).

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20.
Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser.

by Mothersbaugh, David L [author] | Hawkins, Del I [author.] | Kleiser, Susan Bardi [author].

Edition: Fourteenth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, 2020Availability: Items available for loan: Call number: 658.83420973 M918 2020 (1).
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21.
Organizational behavior : improving performance and commitment in the workplace / Jason A. Colquitt, Jeffery A. Lepine, Michael J. Wesson.

by Colquitt, Jason A | Lepine, Jeffery A | Wesson, Michael J.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2015Online access: Full-Text Availability: Items available for loan: Call number: 658.3 C722o 2015 (1).

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22.
When customers think we don't care : ending actions that self-destruct companies, customer service and jobs / Richard W. Buchanan.

by Buchanan, Richard W [author].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; New York : McGraw-Hill, 2002Availability: Items available for loan: Call number: 658.812 B918w 2002 (1).
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23.
Organizational behavior : improving performance and commitment in the workplace / Jason A. Colquitt, University of Notre Dame, Jeffery A. LePine, Arizona State University, Michael J. Wesson, Auburn University.

by Colquitt, Jason A [author] | Lepine, Jeffery A [author] | Wesson, Michael J [author].

Edition: Seventh Edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York, NY : McGraw-Hill Education, 2021Online access: eBook-Fulltext Availability: UTCC (1) :
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