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1.
Marketing high technology : an insider's view / William H. Davidow.

by Davidow, William H [author].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : The Free Press, 1986Availability: Items available for loan: Call number: 621.38170688 D249m (1).

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2.
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / Divid A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2004Availability: Items available for loan: Call number: 658.827 A111b (1).

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3.
Marketing services : Competing through quality

by Parasuraman, A | Berry, Leonard L.

Material type: Text Text Language: English Publisher: New York : The Free Press, 1991Availability: No items available :

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