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Managing brand equity : capitalizing on the value of a brand name

by Aaker, David A.

Material type: Text Text Language: English Publisher: New York : The Free Press, 1991Availability: No items available : Checked out (1).

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / Divid A. Aaker.

by Aaker, David A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Free Press, 2004Availability: Items available for loan: Call number: 658.827 A111b (1).

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