TY  - BOOK
AU  - Deephouse,David
AU  - Gardberg,Naomi
AU  - Newburry,William
TI  - Global aspects of reputation and strategic management
T2  - Research in global strategic management,
SN  - 9781787543133 (e-book)
AV  - HD30.28 .G56 2019
U1  - 658.4012 23
PY  - 2019///
CY  - Bingley, U.K.
PB  - Emerald Publishing Limited
KW  - Strategic planning
KW  - Corporate image
KW  - International business enterprises
KW  - Management
KW  - Reputation
KW  - Business & Economics
KW  - bisacsh
KW  - Business strategy
KW  - bicssc
N1  - Includes index; Prelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index
N2  - Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1064-4857201918
ER  -