TY  - BOOK
AU  - Aaker,David
TI  - Aaker on branding 20 principles that drive success 
SN  - 9781614488323
U1  - 658.827 
PY  - 2014///
CY  - New York City, NY
PB  - Morgan James Pub.
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - 598.00; Includes bibliographical references and index
ER  -