Aaker, David, <br/><br/>
Aaker on branding :  20 principles that drive success / 
David Aaker. 
 - x, 208 pages. 
<br/><br/> 598.00. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781614488323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / A111a