Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, & global management / 
Johny K. Johansson. 
 - 5th ed. 
 - Boston :  McGraw-Hill,  2009. 
 - xix, 662 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071263627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.848  / J65g 2009