TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing clippings from the popular business press : 2005-2006 edition 
SN  - 0072864710
U1  - 658.8005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Periodicals
N1  - With textbook title : Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy. 15th ed. 2005. call no. 658.8 P455b 2005
ER  -