Perreault, William D. <br/><br/>
Applications in basic marketing :  clippings from the popular business press : 2005-2006 edition / 
William D. Perreault, Jr. and E. Jerome McCarthy. 
 - Boston :  McGraw-Hill/Irwin,  2005. 
 - vii, 215 p. :  ill. +  textbook. 
<br/><br/> With textbook title : Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy. 15th ed. 2005. call no. 658.8 P455b 2005. 
<br/><br/><label>ISBN: </label>0072864710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Periodicals.<br/>Marketing--Periodicals.
<br/><br/><label>Dewey Class. No.: </label>658.8005  / P455a 2005-2006