TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 013237093X
U1  - 658.8342 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Marketing
N1  - Includes index
ER  -