Ryans, Cynthia C.,  1933- <br/><br/>
Strategic planning, marketing and public relations, and fund-raising in higher education :  perpectives, readings, and annotated bibliography / 
Cynthia C. Ryans, William L. Shanklin. 
 -  The Scarecrow Press, Metuchen, NJ :  1986. 
 - xiv, 266 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0810818914. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Business management--Planning.--United States<br/>Strategic planning--United States.<br/>College students--Recruiting.--United States<br/>Public relations--Universities and colleges--United States.<br/>Educational fund raising--United States.
<br/><br/><label>Dewey Class. No.: </label>378.73  / R989s