TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,Edmund Jerme
TI  - Basic marketing a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072525231
U1  - 658.8 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes index; Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005; Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006
ER  -