Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston :  McGraw-Hill/Irwin,  2005. 
 - xli, 793, I-32, G-12 p. :  ill. +  1 CD-ROM. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index.  Includes 1 CD-ROM title : Student CD-ROM to accoumpany basic marketing : a global - managerial approach. 15th ed. call no. CD 658.8 P455s 2005.  Includes book title : Applications in basic marketing : clippings from the popular business press : 2005-2006 edition / William D. Perreault, Jr, E. Jerome McCarthy. call no. R 658.8005 P455a 2005-2006. 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455b 2005