Futrell, Charles M. Fundamentals of selling : customers for life / Charles M. Futrell. - 7th ed. - McGraw-Hill, Boston, MA : 2002. - xxiii, 579 p. : ill. - The Irwin/McGraw-Hill series in marketing . Includes index. ISBN: 0072398868 Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / F996f