TY  - BOOK
AU  - Coney,Kenneth A
AU  - Best,Roger J
AU  - Hawkins,Del I.
TI  - Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed]
SN  - 0256218951
U1  - 658.83420973 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Market surveys
KW  - United States
KW  - Consumer behavior
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -