Coney, Kenneth A <br/><br/>
Consumer behavior : building marketing strategy - [Hawkins, Del I 7th ed] 

 - 7th ed 
 - Boston :  McGraw-Hill,  1998 
 - xxv, 760 p :  ill 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0256218951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.<br/>Consumer behavior--United States.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / H393c 1998 c1