University of the Thai Chamber of Commerce, Central Library

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Marketing services : Competing through quality

By: Parasuraman, AContributor(s): Berry, Leonard LMaterial type: TextTextLanguage: English Publisher: New York : The Free Press, 1991Description: xi, 212 pISBN: 002903079XSubject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
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Includes bibliographical references and index

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