The language of branding : theory, strategies, and tactics / Dawn Lerman, Robert J. Morais, and David Luna.

By: Lerman, Dawn [author]Contributor(s): Morais, Robert J [author] [author] | Luna, David [author] [author]Material type: TextTextPublisher: New York : Routledge, 2018Edition: First publishedDescription: x, 160 pages : llustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415806749Subject(s): Branding (Marketing) | Communication in marketing | Advertising -- LanguageDDC classification: 658.827
List(s) this item appears in: ทรัพยากรใหม่ประจำเดือน มกราคม 2565
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.827 L616l (Browse shelf) c. 1 Available 32009002341405
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2,095.00.

Includes bibliographical references and index.

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