The language of branding : theory, strategies, and tactics / Dawn Lerman, Robert J. Morais, and David Luna.
Material type:
TextPublisher: New York : Routledge, 2018Edition: First publishedDescription: x, 160 pages : llustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780415806749Subject(s): Branding (Marketing) | Communication in marketing | Advertising -- LanguageDDC classification: 658.827
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
|
UTCC Library | Books (English) | UTCC Library, Bldg 24 Fl 7 | 658.827 L616l (Browse shelf) | c. 1 | Available | 32009002341405 |
Total holds: 0
2,095.00.
Includes bibliographical references and index.
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