Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter.

Contributor(s): Rindfleisch, Aric [editor.] [editor.] | Malter, Alan J [editor.] [editor.]Material type: TextTextSeries: Review of marketing research: v. 16.Publisher: Bingley : Emerald Publishing Limited, 2019Copyright date: ©2019Description: 1 online resource (xxiii, 217 pages) ; cmContent type: Media type: Carrier type: ISBN: 9781787563391 (e-book)Subject(s): Marketing | Digital media | Business & Economics -- Marketing -- General | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .M37 2019Online resources: eBook-Emerald
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