Super-sticky Wechat and Chinese society / Yujie Chen, Zhifei Mao, Jack Linchuan Qiu.
Material type:
TextSeries: Emerald points: Publisher: Bingley, U.K. : Emerald Publishing Limited, 2018Description: 1 online resource (x, 151 pages)Content type: text Media type: computer Carrier type: online resourceISBN: 9781787430914 (e-book)Subject(s): Wechat (Firm) | Online social networks -- China | Mobile apps -- China. -- Social aspectsDDC classification: 302.30285 Online resources: eBook-Emerald Summary: App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
Includes bibliographical references and index.
App designers dream of creating a platform that users never want to leave, that keeps them glued forever - a platform that is "sticky".Over 846 million WeChat users leave text and voice messages, share life moments, play games, use stickers, purchase rail and flight tickets, shop online, pay utilities and bills, transfer money to friends, and even donate to charity without leaving WeChat, the super-sticky platform. The Economist called WeChat "one app to rule them all", and as it starts to gain global appeal, it is rewriting the rules for social media platforms.This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo and QQ, two other popular social media platforms in China, and other Western social media platforms.
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