University of the Thai Chamber of Commerce Library

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser.

By: Mothersbaugh, David L [author]Contributor(s): Hawkins, Del I [author.] [author.] | Kleiser, Susan Bardi [author] [author]Material type: TextTextPublisher: New York : McGraw-Hill, 2020Edition: Fourteenth editionDescription: xix, 814 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260566482Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
List(s) this item appears in: ทรัพยากรใหม่ประจำเดือน ธันวาคม 2563
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.83420973 M918 2020 (Browse shelf) c. 1 Checked out 01/11/2021 32009002324088
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970.00.

Includes bibliographical references and index.

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