University of the Thai Chamber of Commerce Library

Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins, Susan Bardi Kleiser.

By: Mothersbaugh, David L [author]Contributor(s): Hawkins, Del I [author.] [author.] | Kleiser, Susan Bardi [author] [author]Material type: TextTextPublisher: New York : McGraw-Hill, 2020Edition: Fourteenth editionDescription: xix, 814 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781260566482Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.83420973
List(s) this item appears in: ทรัพยากรใหม่ประจำเดือน ธันวาคม 2563
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.83420973 M918 2020 (Browse shelf) c. 1 Available 32009002324088
Total holds: 0


Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Open Library:
สำนักหอสมุดกลาง มหาวิทยาลัยหอการค้าไทย
เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: [email protected]