Brand management : co-creating meaningful brands / Michael Beverland.
Material type:
TextPublisher: london : Sage, 2018Description: xvi, 400 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473951983Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827
| Item type | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
|
UTCC Library | Books (English) | UTCC Library, Bldg 24 Fl 7 | 658.827 B571b (Browse shelf) | c. 1 | Available | 32009002322421 |
Total holds: 0
1610.00.
Includes bibliographical references and index.
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