Brand management : co-creating meaningful brands / Michael Beverland.

By: Beverland, Michael [author]Material type: TextTextPublisher: london : Sage, 2018Description: xvi, 400 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473951983Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827
List(s) this item appears in: ทรัพยากรใหม่ประจำเดือน พฤศจิกายน 2563
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.827 B571b (Browse shelf) c. 1 Checked out 02/01/2023 32009002322421
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Includes bibliographical references and index.

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