Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch.

By: Siggelkow, Nicolaj [author]Contributor(s): Terwiesch, Christian [author] [author]Material type: TextTextPublisher: Boston, Massachusetts : Harvard Business Review Press, 2019Description: xiv, 264 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781633697003Subject(s): Relationship marketing | Customer services -- Technological innovations | Communication in consumer educationDDC classification: 658.812
List(s) this item appears in: ทรัพยากรใหม่ประจำเดือน กันยายน 2563
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.812 S575c (Browse shelf) c. 1 Available 32009002316548
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Includes index.

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