University of the Thai Chamber of Commerce Library

Investigation on factors affecting behavioral intention to use bike-sharing in Nanning / Yu Liang.

By: Yu, Liang [author]Contributor(s): Nattapan Buavaraporn [advisor] [advisor] | University of the Thai Chamber of Commerce. International Business ManagementMaterial type: TextTextPublisher: 2019Description: 70 pagesContent type: text | text Media type: unmediated | computer Carrier type: volume | online resourceSubject(s): Consumer behavior -- ChinaDDC classification: 658.83420951 Online resources: เอกสารฉบับเต็ม (Fulltext) Dissertation note: Thesis (M.B.A. (International Business Management)) -- University of the Thai Chamber of Commerce, 2019. Abstract: Sharing economy has been applied in many field widely and it was the turn of bike-sharing in recent years. Since the year 2016 witnessed a burst of bike-sharing in China, bike-sharing brought many business opportunities attracted more and more business entering this field, competition becomes further furious. Time files to the year 2019, bike-sharing still survived which proved that it has market demand, but the major operators were not as competitive as they used to be. In order to make sure the sustained development, User’s behavioral intention to use bike-sharing and the influencing factors must be understood if the bike-sharing operators want to stand out in the market. So, this study aims to explore factors that effect on user’ s behaviour intention and apply to the bike-sharing industry. With use TPB model and TAM model combine with other factors to analysis the development of bike-sharing set research variables, based on the previous studies to design proper hypothesis and then though the questionnaire pre-survey correction variables, at last through the questionnaire to collect data from Nanning to make conclusion. The result was examined by the data collected from Nanning with 493 valid questionnaires and analyzed by structural equation model (SEM). As the author expected that all hypothesis was accepted and supported the proposed model. What’s more, it indicated that perceived usefulness, attitude and subjective norm was the top three significantly and directly influenced bike-sharing users on behavioral intention to use. Among them, perceived usefulness had the highest contribution to user’s behavioral intention to use. Consider different situations, there still had more factor that effect on user’s behavioral intention to use and more further research could study.
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Thesis (M.B.A. (International Business Management)) -- University of the Thai Chamber of Commerce, 2019.

Sharing economy has been applied in many field widely and it was the turn of bike-sharing in recent years. Since the year 2016 witnessed a burst of bike-sharing in China, bike-sharing brought many business opportunities attracted more and more business entering this field, competition becomes further furious. Time files to the year 2019, bike-sharing still survived which proved that it has market demand, but the major operators were not as competitive as they used to be. In order to make sure the sustained development, User’s behavioral intention to use bike-sharing and the influencing factors must be understood if the bike-sharing operators want to stand out in the market. So, this study aims to explore factors that effect on user’ s behaviour intention and apply to the bike-sharing industry.
With use TPB model and TAM model combine with other factors to analysis the development of bike-sharing set research variables, based on the previous studies to design proper hypothesis and then though the questionnaire pre-survey correction variables, at last through the questionnaire to collect data from Nanning to make conclusion.
The result was examined by the data collected from Nanning with 493 valid questionnaires and analyzed by structural equation model (SEM). As the author expected that all hypothesis was accepted and supported the proposed model. What’s more, it indicated that perceived usefulness, attitude and subjective norm was the top three significantly and directly influenced bike-sharing users on behavioral intention to use. Among them, perceived usefulness had the highest contribution to user’s behavioral intention to use. Consider different situations, there still had more factor that effect on user’s behavioral intention to use and more further research could study.

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