Aaker on branding : 20 principles that drive success / David Aaker.

By: Aaker, David [author]Material type: TextTextPublisher: New York City, NY : Morgan James Pub., 2014Description: x, 208 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: 9781614488323Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.827
List(s) this item appears in: หนังสือใหม่ประจำเดือน ตุลาคม 2561
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.827 A111a (Browse shelf) c. 1 Available 32009001063612
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Includes bibliographical references and index.

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