University of the Thai Chamber of Commerce Library
Normal view MARC view ISBD view

A practical guide to event promotion / Nigel Jackson and Katie Angliss.

By: Jackson, Nigel A [author].
Contributor(s): Angliss, Katie [author].
Material type: materialTypeLabelBookPublisher: Abingdon : Routledge, 2018Description: xvii, 224 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138915343 .Subject(s): Special events -- Marketing | Special events -- Public relations | | | | DDC classification: 394.20688
Contents:
1. Introduction -- Part 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Part 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Part 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Part 4: Multimedia -- 11. Video and audio -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
List(s) this item appears in: หนังสือใหม่ประจำเดือน กันยายน 2561
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 394.20688 J13p (Browse shelf) c. 1 Available 32009001155814
Total holds: 0

1500.00

Includes bibliographical references and index.

1. Introduction -- Part 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Part 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Part 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Part 4: Multimedia -- 11. Video and audio -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer

Open Library:
สำนักหอสมุดกลาง มหาวิทยาลัยหอการค้าไทย
เลขที่ 126/1 ถนนวิภาวดีรังสิต แขวงรัชดาภิเษก เขตดินแดง กรุงเทพฯ 10400
โทรศัพท์: 0-2697-6251, 0-2697-6260 โทรสาร: 0-2697-6251 อีเมล: library@utcc.ac.th