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Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan.

By: Keegan, Sheila.
Material type: materialTypeLabelBookSeries: Market research in practice series.Publisher: London ; Philadelphia : Kogan Page, 2009Description: xii, 260 p. : ill.ISBN: 9780749454647.Subject(s): Marketing research | Qualitative researchDDC classification: 658.83 Online resources: Full-Text | สารบัญ (Contents)
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.83 K26q (Browse shelf) c. 1 Available 32009000952658
Total holds: 0

Includes bibliographical references (p. [252]-256) and index.

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