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The 20 Ps of marketing : a complete guide to marketing strategy / David Pearson.

By: Pearson, David, 1950-.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2014Description: xx, 316 p. : ill.ISBN: 9780749471064.Other title: Twenty Ps of marketing : a complete guide to marketing strategy.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.802 Online resources: Full-Text | Contents
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.802 P361t (Browse shelf) c. 1 Available 32009000952898
Total holds: 0

Includes bibliographical references (pages 301-302) and index.

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