The Effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

By: Birn, RobinMaterial type: TextTextSeries: Market research in practice seriesPublisher: London : Kogan Page, 2004Edition: 4th edDescription: xiv, 226 pISBN: 9780749442002Subject(s): Decision making | Strategic planning | Success in business | Marketing researchDDC classification: 658.83 Online resources: Full-Text | Contents
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.83 B619e 2004 (Browse shelf) c. 1 Available 32009000952773
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Includes index.

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