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The Effective use of market research : how to drive and focus better business decisions / Robin J. Birn.

By: Birn, Robin.
Material type: materialTypeLabelBookSeries: Market research in practice series.Publisher: London : Kogan Page, 2004Edition: 4th ed.Description: xiv, 226 p.ISBN: 9780749442002.Subject(s): Decision making | Strategic planning | Success in business | Marketing researchDDC classification: 658.83 Online resources: Full-Text | Contents
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.83 B619e 2004 (Browse shelf) c. 1 Available 32009000952773
Total holds: 0

Includes index.

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