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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

By: Haig, Matt.
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page, 2011Edition: 2nd ed.Description: xiv, 242 p.ISBN: 9780749462994.Subject(s): Branding (Marketing) | Brand loyalty | Brand choiceDDC classification: 658.827 Online resources: สารบัญ (Contents)
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Item type Current location Collection Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
UTCC Library, Bldg 24 Fl 7
Books (English) 658.827 H149b 2011 (Browse shelf) c. 1 Available 32009000953680
Total holds: 0

Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

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