Services marketing : people, technology, strategy / christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher HContributor(s): Wirtz, JochenMaterial type: TextTextPublisher: Singapore : Pearson/Prentice Hall 2007Edition: 6th edDescription: xx, 648 p. : illISBN: 0132056763Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8
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Item type Home library Collection Shelving location Call number Copy number Status Date due Barcode Item holds
Book Book UTCC Library
Books (English) UTCC Library, Bldg 24 Fl 7 658.8 L911s 2007 (Browse shelf) c. 1 Available 32009001003386
Total holds: 0

Includes index.

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